My role at Cath Kidston is to manage the look and feel of all digital content, ensuring it is consistent across all online platforms and presented in an engaging, user-friendly and innovative way. My focus is the company website, email, social and online media, where I design responsive artwork, landing pages, animations, videos and advertisements for seasonal and product launches as well as collaborative campaigns. When starting work on a project I will either take assets created by the graphics team and develop them for digital use, or I will take control of the creative direction by evolving ideas and concepts brainstormed by either myself or my team.It is my responsibility to ensure that all assets designed and then technically built are tested thoroughly across all devices and resolutions to ensure that our customers have the best experience possible. When a project has been completed I will take the data provided by the rest of my team, from website engagement statistics through to direct customer feedback and determine where we can improve and advance digitally going forward.I’ve collaborated with teams both internally and externally, including Disney and New Balance, for both product collaborations and to improve the services and offerings we provide our customers. For the majority of 2019, the whole of the E-commerce team worked with the agency Astound to create and build a whole new Cath Kidston website, including the CMS. My role was to project manage the redesign, ensuring that the final product was on-brand, innovative and would contribute to more engagement and sales.

During my year at Burberry I lead campaigns in bought media, creatively designing both static and animated banners using HTML, CSS and Javascript. I worked with external agencies, ensuring that any artwork was pixel perfect and followed the branding guidelines that I created for each project.I worked alongside a team of developers to look at ways we could engage with customers through innovative digital advertising with fun and interactive online experiences. I designed a series of banner animations for both mobile and desktop using Adobe After Effects and HTML, which I then tested and began building for future use.I regularly spent time with junior members of the creative team, teaching them Sketch & Principle, as well as best practices and providing guidance where needed. I worked closely with the social and video teams to guarantee that design across all platforms was consistent and of a high standard.

For nearly three years I was responsible for supporting Ted Baker’s teams globally with seasonal launches, store openings and digital campaigns; often working on up to 7 projects at a time. For each project I would create assets that included artwork for the website and blog, emails (including the coding), social media, wholesale partner sites and videos and animations for our in-store digital screens. Every piece of creative needed to not only be responsive across all digital platforms, but to be available in multiple languages and styles in order to be used by our teams across the world. Whilst handling a huge workload on a daily basis, I also had to manage my junior designer, which meant providing feedback and advice, teaching new techniques, brainstorming ideas and setting goals and objectives.The briefs were often very creatively open as every Ted Baker store had a completely different theme and concept. This allowed me to play with the designs, be innovative and utilise all of my different expertise. For example, I created an animated video for the store opening in Miami and screen content in the form of a projection for the Wooster Street store in New York.I art directed and photographed a menswear edit for our Asian market and a womenswear edit for our Colour By Numbers capsule range. The images were featured across the website, email and social media and received recognition from the company directors. When planning and developing the photography and video for the next season, I would provide my expertise and considerations to ensure that all assets would look premium whilst being digitally focused.

I worked with local businesses in Essex to design websites, develop their branding and social media presence and to provide photography and photo-editing services. When developing their brand identity, I would design a logo, select accompanying fonts, provide guidelines for online and offline use and create templates for marketing collateral such as business cards and magazine advertisements.I had to collaborate and present to audiences who weren’t in creative roles or digitally knowledgeable, which meant I needed to be patient and confident and ensure that everything I did was explained alongside my expertise, experience and factual data.

My main responsibility was to reinvent Lipsy's social media presence by designing a more modern, professional and stylish strategy that could eventually be introduced across the whole brand. This included imagery for Facebook, Twitter, Instagram, Google+ and YouTube.I took a leading role in creating much of the artwork that appeared on the company's website; from homepage designs and product spreads to blog posts and animated trend pages.I assisted in the building and design of HTML emails and press releases, including one used for the launch of Lipsy's 'Kardashian Kollection'.Another key part of my job was retouching and recolouring photos of both products and models. I was heavily involved with Print design too; creating posters, product brochures for Next, signs for in-store and events such as Vogue Fashion Night Out. I designed Google Affiliate banners and competition apps for Facebook.I learnt a great deal about presentation, typography, web design, coding and creating inspiring designs. My understanding of InDesign and DreamWeaver greatly improved, as did my ability to use HTML.

This position was an intensive 5 week contract to gain managerial experience in marketing. During this time I lead the company image of the brand in all mediums - digital, print, & interactive.Using my previous experience in graphic and multimedia design, I designed and updated the company's recruitment magazine and product leaflets. I had to ensure the layout, structure and content were perfectly formatted and check for any spelling and grammatical errors. When the projects were finalised and checked I had to ready each document for printing, including the file types, resolutions, and ink tones. As the company is French and is currently expanding into Europe, it helped increase my knowledge of the French and Spanish languages. I often had to liaise with and manage a graphic freelance team.I was responsible for the company's image in all design elements affecting the company; online and offline (website, marketing tools such as flyers, photos & videos). I was also required to develop web pages, graphics, photos, videos and all sorts of marketing tools from initial concept, storyboarding and layout, to design and development, through production deployment.I had to help build and develop the company's Spanish Facebook page, from designing the cover photos, logos and imagery, to coming up with strategies and post ideas. I learnt to establish and maintain best practices in design for the company's art direction and I kept up-to-date with digital media news, emerging technologies and latest web trends.

I managed all social media platforms including Facebook, Twitter & YouTube. I wrote regularly on the company's blog about beauty trends, upcoming events, offers & competitions. I answered questions from fans and responded to any customer service requests. I also ran Facebook & YouTube Advertising & Promoted Tweets for major events & competitions.I designed 20 different interactive Facebook apps using Wildfire Interactive & Photoshop; including a Top Sellers product tab & a Gallery for Press. These projects increased our customer relations by 33%.I filmed & edited videos of the office, products & events. I designed press releases & artwork for Diet Coke, London Fashion Week, Bestival & Matthew Williamson as part of joint projects.As a photographer I took pictures of products, employees, events & models, re-touching & airbrushing when necessary. I networked & maintained relationships with our bloggers; updating them on new releases, upcoming events, sending them samples and arranging meet-ups.I arranged events from start to completion, including a pampering day and nights stay in London, as well as a new product tour. I took part in Benefit's Mascarathon, contributing from Cardiff to Gloucester whilst managing the Social Media updates on the road, uploading photo albums and answering any questions. I assisted in other events such as Birmingham Clothes Show LIVE & the Cosmopolitan Blog Awards, where I was networking, taking photographs, filming the team at work, producing sales & talking to Benefit fans.I extracted key statistics and numbers from the social media accounts & analysed the numbers for presentations and reports that were shown quarterly to the whole UK team. Our constant growth was said to be "nothing short of incredible".I created graphics for Facebook, Twitter, the Blog, YouTube and the website, including banners, artwork, product shots, cover photos and updates.During my year at Benefit, the Facebook fans increased from 40,000 to almost 450,000.

At Ixion Holdings Ltd I created & developed the company's social media presence from scratch; developing the platforms such as Facebook, Twitter, LinkedIn & YouTube. I introduced the ideas of video PR & documentation to help strengthen their marketing strategy through film & visual assets. I visited companies who were working with us as part of the Creative Jobs Fund and interviewed the young candidate they had hired and filmed their responses on how such a scheme had aided their career and experience. The videos were put on our YouTube and inspired other companies to get involved.I wrote regular blogs about my personal experience & growth into employment on the company website, which was widely received in the Government.I used my photography skills for news stories & the website; learning basic web design & maintenance on the way. I designed logos, branding, posters, fact sheets, pens & pads for in house and external events. I had to work under pressure & to tight deadlines, producing a variety of content for seminars, conventions & bids. I also had to help set up & plan promotional content & its presentation at these events.