•Lead public relations efforts, including media interviews and press releases. •Developed, launched, and currently manage a monthly eNewsletter, reaching over 100,000 members.•Oversee blog strategy and produce SEO-optimized content, driving significant improvements in click-through rates.•Authored a blog in 2024 that ranked in the top 5 Google search results for a key industry phrase, outperforming major organizations and driving significant organic traffic.•Manage a $400,000 budget for community events, sponsorships, and donations.•Build and maintain partnerships with chambers, realtors, and nonprofits to enhance outreach.

•Created content for blogs, press releases, website, email marketing, TV/radio scripts, social media, and newsletters.•Designed and executed email and mail campaigns for 62,000+ members.•Supported graphic design using Adobe InDesign and Illustrator.•Contributed to CMS and CRM efforts and maintained a strong social media presence.•Ensured a consistent brand voice and utilized Google Analytics to track website performance.

•Served as the primary media liaison for Michigan State Representatives, managing interview requests and press conferences.•Authored over 150 press releases, as well as compelling speeches, message points, and opinion editorials.•Provided strategic counsel on public commentary and media interactions, informed by news coverage and trends.•Analyzed media trends to refine strategies and enhance public engagement.

•Demonstrated strong writing skills by consistently producing engaging and informative articles, contributing to increased readership and community engagement. •Utilized Adobe InDesign proficiently to contribute to the layout and design of the community paper, ensuring a visually appealing and reader-friendly presentation of content.

•Conducted interviews with officials, educators, and community members to capture diverse perspectives.•Responded to breaking news and created compelling feature stories that highlighted local narratives and human interest.