Emily Watson Email & Phone Number

Brisbane City, Qld, Au

Rolling Meadows, Il, Us

Sydney, Nsw, Au

A unique online term deposit marketplace and cash management platform

TAO is more than a marketing agency. We are the masters of creating work that ignites meaning by surprising people with unforgettable experiences. As the Head of Marketing at TAO, I lead a strong team of marketers who are agile, driven and will do anything for our clients. We’re inventors, designers, curators and storytellers and we want to tell the story of brands in a way that resonate with people. We are experts in digital marketing, activations, marketing, PR, events, social media and strategy planning and execution. TAO stands for Together as One; this means our clients are more than just our customers, they become our business partners, colleagues and friends.

Sydney, Nsw, Au

Reporting to the Head of Marketing and Communications and is responsible for all of the MFAA’s digital assets and campaigns.Duties of this position include:- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.- Design, build, maintain and grow the MFAA’s social media presence.- Managing expectations of the MFAA team, members and the MFAA Board of Directors when delivering digital assets.- Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).- Identify trends and insights, and optimise spend and performance based on the insights.- Brainstorm new and creative growth strategies relevant to the business with the focus of generating revenue.- Plan, execute, and measure experiments and conversion tests (A/B testing).- Content creation for the MFAA’s fortnightly electronic newsletter- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.- Instrument conversion points and optimise user funnels.- Collaborate with agencies and other vendor partners for the delivery of digital assets.- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.- Lead the MFAA’s Young Professionals Program.- Managing the MFAA’s online brand and reputation with online blogs and trade press coverage.- Managing the redesign of the company website and creation of five additional sites.- Improving the usability, design, content and conversion of the MFAA’s websites.- Responsibility for planning and budgetary control of all digital marketing and digital assets.- Evaluating customer research, market conditions and competitor data.- Review new technologies and keep the company at the forefront of developments in digital marketing.- Speak with trade press on digital issues in the broking industry.

Perth, Wa, Au

This position reported to the Head of Corporate Communications and was responsible for both internal and external marketing channels at the PTA.Notable achievements at the PTA include:- Delivering the award winning ‘Right Track’ program which gained recognition nationally and was accepted by the Department of Education and introduced into schools.- 500 per cent growth in the PTA’s online engagement.- Successful implementation of marketing campaigns to the public for PTA projects including the $596m Perth City Link and $392m Butler Expansion Project.- Delivering the ‘Trains Move Faster than You’ campaign which featured on Channel 7’s Sunday Night Program- Delivery of a new internal intranet system which was interactive and dynamic.- Delivery of an internal television series for operational staff to stay informed.

Perth, Wa, Au

This position reported to the Head of Corporate Communications and is exposed to a range of communications areas, predominantly; events management, marketing, internal communications and media.This position would provide administrative support to the Manager Corporate Communications and the Corporate -Communications Branch including word processing, preparation of documents, presentations, correspondence, data entry and photocopying, co-ordinates the involvement of PTA staff in all community and charitable events, organise media events and external functions such as conferences and seminars.

Toronto, Ontario, Ca

Reporting to the Director of Investment Sales, this position was an in-house marketing officer and administrative support for the entire Investment Sales team.Notable achievements include:- Redesigning marketing collateral for the investment sales team- Successful marketing of large scale investment properties, most notably the BankWest Tower for $120mMain Duties of this position included providing administrative support to the Director of Investment Sales, the Director of Residential Land, Marketing and Tourism, the Director of Agency, the Director of Land Residential and the Investment Sales branch including word processing, preparation of documents, presentations, brochures and correspondence.

Bachelor Of Arts (B.A.), Psychology

Bachelor Of Laws (Ll.B.) And Criminology