As a Head of Marketing, I’m driven by a passion for building brands that resonate, creating strategies that deliver results, and leading teams that thrive. With experience across B2B and B2C, I’ve helped transform businesses by aligning marketing efforts with core values, customer insights, and strategic goals. My approach is both creative and data-driven. I’ve led cross-functional teams to execute high-impact campaigns across digital, content, paid media, PR, and CRM. Whether it’s elevating brand perception, optimising customer experiences, or pivoting strategies in real-time, I focus on the actions that drive growth and bring measurable outcomes. I’m as comfortable developing a high-level digital strategy as I am diving into analytics to uncover insights that inform our next move. I've worked in recruitment marketing for a number of years across RPO clients and boutique agencies. Inclusivity is something I'm really passionate about and I can sleep easy knowing that I have made strides in supporting teams to embed D&I interventions in the way they work. I believe that marketing’s true power lies in creating connections - between brands and customers, between leadership and frontline teams, and within the marketing squad itself. Collaboration, agility, and continuous learning are at the heart of my leadership style. Let’s connect if you’re interested in transforming your brand and accelerating growth through smart, customer-focused marketing.