In my new role as Senior Marketing Manager I work closely with the Marketing Director on key strategic projects. I also maintain a strategic role in all digital projects across the firm.

Developing the digital strategy for Johnston Carmichael to enhance the profile of the firm and it's wide ranging services and expertise online.

Being a member of The Marketing Society can offer valuable networking opportunities with industry peers, allowing professionals to expand their professional connections and build relationships within the marketing field.Furthermore, The Marketing Society may provide access to exclusive resources, events, and educationalopportunities that can enhance professional development and help individuals stay up-to-date with the latest trends and strategies in marketing.By joining The Marketing Society, professionals may also have the chance to engage in thought leadership and knowledge-sharing within the marketing community, positioning themselves as experts in their field and potentially boosting their visibility and reputation.Join Us >> https://www.marketingsociety.com/join

Managing the development of the corporate website and social media platforms to improve brand awareness, audience engagement and increase online profile overall. Devising and implementing digital marketing strategy and overseeing planned online campaigns.

• Developing, implementing & evaluating all multi-channel marketing communication programmes• Leading and developing effective internal communications • Collaboratively working with teams of all levels across the library to advise on marketing direction • Working with external research companies • Managing and appointing external agencies and media buyers• Tender procurement and contract management• Overseeing the delivery of all NLS print, electronic publications and promotional merchandise

Back in November 2011 I was very lucky to be able to take six months out to go travelling around the world!

My role was to raise the profile of the law reform department and highlight its important role to members (Scottish solicitors), key stakeholders (including MSPs and parliamentary staff) and the general public. The law reform team worked on 139 consultations and 17 Bills during my time at the Society.• Managing all communications for the law reform team• Writing press releases, newsletters, website copy and articles for key legal publications • Public affairs development• Media relations • Coordination and launch of the Society’s Manifesto 2011• Social media marketing • Developing internal communications

A diverse and varied position within a small dynamic team, my key role was to act as the main contact for all confirmed conference enquiries.• Sole marketing contact for all conference and corporate event enquiries for Edinburgh• Worked on approximately 120 events per year• Travelled internationally to represent the Bureau and to promote Edinburgh as a destination • Digital marketing: e-newsletters, managing web content, social media marketing