Emma Beckerman Email & Phone Number

Boston, Massachusetts, United States

Senior Analyst on the Data and Analysis team under the Bank of America account at GroupeConnect.- Lead analysist on the team managing our transition from utilizing Google Analytics to Adobe Analytics as our primary web analytics platform. In addition to becoming a subject matter expert of both platforms, my contribution to this team includes leading team trainings, providing individualized support, leading client and vendor calls, building out process and training documentation, QA-ing data and site tags, and more.I'm also a member of two other Bank of America teams, Better Money Habits and the Global Human Resources team. My contributions to these teams include:- Site Analytics: working in a variety of reporting systems and databases for creation of recurring reports on site performance, presenting reports both internally and with clients inclusive of performance and optimizations, and other internal and client ad-hoc requests- Supporting marketing initiatives throughout the campaign life cycle: creating measurement plans tailored to campaign partners and strategy, analyses throughout and upon campaign conclusion, exposure to data across partners and channels including Meta, Snapchat, LinkedIn, Pinterest, Uber, Forbes, Indeed, and more.- Attitudinal studies: working with vendors to create brand lift studies across vendors and channels including Meta, LinkedIn, Snapchat, and Cint, reporting on attitudinal results as part of campaign performance analyses, monitoring and reporting on site surveys with partners such as Qualtrics and Knotch- Site tagging: actively partners with our tech team to ensure tagging across sites is operating efficiently and as expected, regularly monitoring site tags via Tag Debuggers such as ObservePoint

Boston, Massachusetts, United States

Member of the Bank of America, Better Money Habits and Global Human Resources Teams:Tracks day-to-day performance data, including site traffic, organic social, and paid social campaignsWorks in a variety of reporting systems and databases for the creation of recurring reports and dashboardsSupports marketing initiatives across project and campaign lifecycles including campaign measurement plans, brand lift studies, analyses throughout and upon campaign conclusion

New Hampshire, United States

Acted as in-store sales and brand representative in multiple Ulta Beauty retail locationsTrained and connected with a staff of professionals about multiple cosmetic product lines

North Haven, Connecticut, United States

Created cross-content advertisements on Canva for LinkedIn, Facebook, Google, and QuoraUtilized Google Ads & Quora Ads to create different lead generation forms, campaigns, ad groups, keywords, and target audiencesWrote and edited blog articles, press releases, social media posts, and demo scriptsConnected with potential clients and intermediaries to develop relationships and sell productsPresented PowerPoints and live demos to potential clientsDesigned and edited website landing pages and home pagesUtilized LinkedIn to create connections with potential clients and establish relationshipsContacted local businesses to expand our networkWorked directly with the CEO to implement marketing strategiesCreated wireframes for application development

Hartford, Connecticut Area

Trained and connected with a staff of over 50 professionals about cosmetics so they know how to best represent the productsActed as in-store sales and brand representative in the retailers Kohls, Sephora, Ulta and BluemercuryRestocked, organized, and cleaned displays in storeTailored training programs based on prior knowledge, new products, and staff interestReviewed sales figures on different product linesReported day-of sales figures and inventory levelsConnected and helped customers find the products they were seekingStudied different product lines and ingredientsPut on in-store events to push certain product linesSet up brand-specific displays in store

Salem, New Hampshire

Connected with customers to personalize each purchase made in storeWorked diligently to turn single-item purchases into multi-item purchasesRestocked and organized shelves, racks, and displaysUnboxed and organized new inventoryKept fitting rooms organized and moving efficientlyUpheld security measures by counting fitting room items, searching for security tags, and monitoring fitting room activity