Emma Bennett Email and Phone Number

● Spearheaded the development and implementation of a global digital shelf analytics strategy aimed at standardising data across all platforms while introducing new, bespoke metrics tailored by retailer type to enhance interpretability and consumer engagement.● Managed a significant budget and maintained strategic relationships with multiple data analytics providers, continuously assessing performance to ensure alignment with business objectives and consumer experience goals.● Led a comprehensive review and integration of cutting-edge digital tools and platforms, such as Figma for content automation, aimed at elevating the overall customer experience through technological innovation.● Actively participated in the company's Culture Council, where responsibilities included defining the aspirational workplace culture and organising various activities such as company-funded trips, sports events, and innovative office layout redesigns to foster a collaborative and inclusive environment.● Volunteered in mentorship programs and leadership sessions, focusing on women in leadership and employee development, contributing significantly to workplace diversity and professional growth within the organisation.

● Orchestrated the formation of a robust, multidisciplinary CX community of up to 180 members, enhancing connectivity and collaboration through regular virtual meets and targeted training sessions.● Designed and delivered a range of strategic training initiatives, from interactive workshops to comprehensive user guides, aimed at bolstering cross-functional development and preparing the workforce for future digital transformations.● Leveraged extensive industry insights and market trends to establish best practices and operational playbooks that significantly improved CX execution and market responsiveness across multiple regions.● Facilitated cross-functional team integration and partnership building, which proved instrumental in launching new collaborative projects and enhancing the regional CX framework.● Managed extensive travel commitments to oversee market operations first hand, engaging in key e-commerce events, and continuously enhancing personal industry knowledge and network through active participation in conferences and professional gatherings.

● Initiated and led the development of a global masterdata management system from the ground up, creating a unified source of truth that significantly enhanced operational efficiency and data reliability across the supply, finance, and commercial departments.● Pioneered the adoption and integration of Salsify’s PIM solutions, overseeing the architecture and template design that streamlined data syndication and ensured retailer-specific data transformation.● Managed the syndication of product listings across various e-commerce platforms using ChannelEngine, enhancing product visibility and consistency across 24 retailers in seven countries.● Directed the creation, translation, and localisation of eCommerce content in eight languages, ensuring content was optimised for performance and compliant with local regulations and standards.● Led a cross-functional project team to explore and launch new product markets in Europe, applying a test-and-learn approach that resulted in incremental sales and expanded market presence.

● Laid the groundwork for Reckitt’s eCommerce content framework, establishing core principles and optimisation strategies that drove substantial improvements in consumer engagement and conversion rates, particularly noted on Amazon.co.uk.● Managed a diverse team responsible for the creation of high-performance digital content for 17 global healthcare brands, ensuring compliance with all legal, medical, and retailer requirements.● Implemented a dynamic content strategy that linked measurable financial outcomes to content initiatives, optimising budget allocation and resource utilisation to maximise ROI.● Championed a culture of continuous improvement by integrating consumer feedback and competitor analysis into content development processes, fostering innovation and staying ahead of industry trends.● Developed and led professional development workshops and seminars, sharing best practices and enhancing the skills of new hires and existing team members within and beyond the UK.

● Managed and exponentially grew the company’s social media presence and online engagement through targeted campaigns, strategic partnerships, and innovative content strategies that resonated with a diverse consumer base.● Oversaw the design and execution of a comprehensive content strategy across multiple channels, including blogs, product pages, and social media, resulting in significant increases in follower engagement and sales performance.● Directed the logistics and content of high-visibility events such as live ceramics throwing demonstrations and television appearances, significantly boosting brand exposure and consumer interaction.● Developed and maintained B2C and B2B websites, working closely with external web development teams to ensure optimal functionality and user experience.● Implemented segmented email marketing campaigns tailored to specific audience segments, enhancing communication effectiveness and driving sales through personalised content offerings.

- Managing communication enhancement projects- Running a bi-weekly activity session for up to 6 service users- Attending communication representative meetings and residential house visits

- Supporting a class of 6 autistic children with classwork- Disciplining in a challenging class with severe behavioural difficulties- Cover teaching- Escorting children between buildings- Accompanying on school trips- Photocopying, printing, laminating etc.

- Assisting in the application of the Mental Health Act and the Mental Capacity Act- Diagnosis and treatment of perinatal mental health disorders- Management of suicide survivors- Attendance of perinatal, HIV and psychodermatology clinics- Cognitive assessments and academic meetings- Supervised research project which resulted in the introduction of a new antenatal psychiatry service in the Borough of Hillingdon

- Lifesaving qualification and training, - Supervising up to 110 bathers, - Setting up activities in three multi-purpose halls, - Managing children’s activity parties - Regular cleaning and maintenance of the centre.