Emma Berry Email & Phone Number

• Lead primary research with consumers across numerous markets and brands to uncover insights and find creative solutions to big questions involving people, brands and culture• Lead teams in conducting research from project kick-off through fielding all the way to presenting findings • Develop insights for deliverables from start to finish, workshopping and pushing learnings • Manage details in complex projects while keeping the big picture and client objectives in mind• Lead and nurture client relationships, connecting with clients personally as well as strategically• Conduct research over a wide range of methodologies in-person and virtually: Consumer IDIs, Focus groups, Creative testing, Shopalongs, Ethnographies, Expert taps, etc • Write discussion guides - developing creative and projective exercises to uncover consumer sentiments beneath the surface and answer project objectives• Develop engaging, insightful deliverables, pulling all moving parts of a project together into detailed playbooks with a compelling story• Bring the voice of the consumer to life through podcasts, workshops, interactive posters, museums, sizzle reels to help organizations socialize critical learningsBrands: Dove, Heineken, Nike, Instagram, Meta, Smart Glasses, Apple, MTV, NASCAR, ESPN, Duolingo, Burger King, Beam-Suntory, Pernod, Pacifico, Hershey, Airbnb, Ella, Sebela, McCormick, Kit Kat, Mizkan

New York, New York, United States

Greater New York City Area

Gerber Baby Food | Poland Spring | San Pellegrino | Perrier | Acqua Panna | Veroni Salami• Wrote and led creative briefs and briefings for integrated campaigns with the goal of generating brand love, cultural relevance, and consumer engagement. • Designed and launched new brand offerings into crowded marketplaces: Gerber Soothe n’ Chew, Gerber Gummy Vitamins, Gerber Kid Selects Meals, GoodStart A2 formula, and Poland Spring ORIGIN.• Contributed to 2021 strategic planning for multiple brands.• Planned and facilitated client workshops. Designed the agenda, created show decks, selected projective exercises and led break-out sessions.• Led primary and secondary market research.

Greater New York City Area

Engagement Planning | Showtime (May - August 2019)• Supported a quantitative creative performance analysis • Built a linear regression model to understand the specific factors that drive creative performance to make improvements to assets going forward. Interpreted CPL and CTR outputs to make recommendations.• Assisted on pitches (NY Life and Listerine)Account Management | Poland Spring (Jan. - May 2019)• Helped launch *NEW* Poland Spring ORIGIN • Led creative resourcing meetings • Helped manage creative and strategy projects via excel • Supported account team with presentation design, client statuses, note taking, and conference room booking Brand Planning | San Pellegrino, IKEA, Primrose Preschool (Sept. - Dec. 2018)• Assisted on STEEPR (Society, Technology, Economy, Environment, Politics, Retail) the annual year in review cultural report that guides IKEA’s business and strategic planning • Created STEEPR deck presented to 100+ global clients• Created consumer target for San Pellegrino using MRI and Simmons data • Traveled to Philadelphia to interview and record Primrose Preschool employees to create a creative strategy

New York, New York

Copy intern for pharmaceutical advertising company, Harrison and Star.

Washington D.C. Metro Area

Assist with soliciting donors via phone and email, write grant proposals for the Corporate and Foundation Relations department, maintain current donor base in the Individual Giving department by working in donor databases such as Tessitura, research prospective corporate sponsors and prospective individual high-level donors on programs like iWave, create a photo journal of Kennedy Center trip to Washington, D.C., assist with Board meetings and special development events for the National Symphony Orchestra.

Greater New York City Area

Work with Mr. Carl Schiebler, the personnel manager of the New York Philharmonic, at Avery Fisher Hall. Assist with the day-to-day workings of the orchestra.