Emma Bolea Email & Phone Number

Geneva, Canton Of Geneva, Switzerland

- Development of Retail & Wholesale's businesses at several channels (Airports, Airlines, Ferries & Cruises, Bordershops) in 10 countries- Solid knowledge of management of export sales transactions through effective coordination of a multifunctional team (Marketing, Retail, InStore, Customer Service, Demand Planning, Field team,...)- Leadership and team development (direct 4 persons / indirect +40 persons) in 10 countries- Vast Experience in seeking and finalizing new business opportunities in several international markets- Full implication in all business aspects: marketing, retail, merchandising, training, terms and conditions,...- Direct management of the Europe Key Account: Gebr. Heinemann

Barcelona, Catalonia, Spain

- Full commercial responsibility: net sales budget, profit center management and retail sales- Proposal an implementation of the annual commercial strategy- Identification and achievement of growth levers in several markets- Leading Negotiations, building relationships of trust with customers and working with them to maximize all aspects of business (sell in, sell out, investments, Retail Excellence)- Leadership and team management (direct 3 persons / indirect +40 persons) in 3 countries- Direct management of Key Accounts: WDF Spain and WDF UK

Barcelona, Catalonia, Spain

- Definition and implementation of the annual commercial strategy - Leading commercial negotiations at national level- Coordination of regional sales teams, trade marketing, logistics,...- Identification and achievement of growth levers- Full P&L responsibility and optimization- Private Label Account Manager: tender negotiations, pricing, category management, POS implementation- Management of 2 Key Accounts (Alcampo, El Corte Inglés) and 2 Regional Accounts (Sabeco, Dinosol)

Barcelona, Catalonia, Spain

- Development of European Marketing plans and Action Plan coordination with sales teams- Management of the Marketing Europe budget- Market research analysis for consumer preferences (quanti/quali: screening, concept+use, linear test) and trends- Relaunch of an existing product in partnership with R&D (France): outsourcing development in central europe to reach sustainable growth. Coordination with purchasing, quality, legal and logistics. Cost & profitability analysis and market implementation. Project management: 1 year- Market and brand performance analysis at European level (G4): Nielsen/IRI sales follow-up, internal sales and profitability- New brand image relaunch: agency briefs and coordination with the packaging and legal departments- Monitoring of communication strategy: BTL actions

Barcelona, Catalonia, Spain

- Development and implementation of the annual marketing plan in collaboration with the brand manager- Management of the product portfolio- New products launch, go-to-market and follow-up- Coordination of action plans with the sales network and support in commercial actions- Support in the development of the a new product launch: different formats and flavours for the Spanish and Portuguese market. Product adaptations for other markets, coordination with legal and purchasing. Sales analysis and support in budget administration- Design and development of promotional materials for several brands (focus on promotions in POS)- Market research and internal sales analysis

Barcelona, Catalonia, Spain

- Market information analysis: distribution, rotation, shares, penetration,...)- Development and implementation of new POS displays and continuous improvement of the existing. Cost optimization. Support in the development of new exhibitors for Push countries (South Africa, India,...)- Global implementation of visibility&distribution tools and maximization of suitable tools in the Top 22 countries- Inventory management

Psm, Sales Management

International Business And Marketing, International Trade, Bachelor'S Degree

Financial Management, Finance And Financial Management Services

Exchange Program, Business Administration And Management, General

Business Administration, Business, Bachelor'S Degree