 Brand Strategy Exhibition Planning Content Management E-commerce Wechat Search Engine Website Maintain PR: Internal Communication & External Relationship VI Management Market Research System Management Budget ManagementFor more detailed work description please check my CV.

Work Overview: Support product marketing campaigns and Marcom related projects. Lead countrylevel Marcom campaign execution. Coordinate customer meetings and exhibitions, full charge of product label & packaging, literature design and digital projects, etc. Marcom Plan Development: Formulate plans for new products launch, effectively coordinate the promotion activities and track status to achieve flawless execution. Marcom project support: Responsible for implementation of… Show more Work Overview: Support product marketing campaigns and Marcom related projects. Lead countrylevel Marcom campaign execution. Coordinate customer meetings and exhibitions, full charge of product label & packaging, literature design and digital projects, etc. Marcom Plan Development: Formulate plans for new products launch, effectively coordinate the promotion activities and track status to achieve flawless execution. Marcom project support: Responsible for implementation of marketing activities and Marcom projects, coordinate project process, support material preparation, and ensure smooth process. Project execution: Adopt differentiated product marketing programs for different provinces and effectively respond to changes and ensure project implemented locally. Material Support: Select suitable vendor for different projects, effectively control the creative design, production quality and work efficiency to make sure project is up to standard. Label & Package Design: Based on global branding and local market needs, work with design house to complete 25 SKU label packaging and maintain label updates from time to time. Event Management: Control the entire process of customer meetings, act as event hosting, ensure the smooth progress of the event by preparing plan lists and be the gate keeper, review speech content beforehand to ensure all content is qualified. Completed more than 10 customer conferences throughout the year. Digital: Manage the WeChat public account, work with internal divisions to generate topics and review text content, edit, polish and typeset to achieve the purpose of social interaction. Website Maintain: Build the framework of AP share point and manage site to maintain good documentation, categorize folders for information exchange in time and improve work efficiency. Budget Management: Track Marcom budget, review periodically and make adjustment to ensure no overspending. Show less

Marketing Executive (Corporate Branding) | Report to: General ManagerWork Overview: Formulate corporate branding strategies, coordinate meetings and various activities, enhance company brand influence through crossover cooperation, provided constantly support to sales team with marketing material and help identify potential customers. Branding Strategy: Based on market demand, use appropriate communication methods to formulate branding strategies to increase company awareness and find… Show more Marketing Executive (Corporate Branding) | Report to: General ManagerWork Overview: Formulate corporate branding strategies, coordinate meetings and various activities, enhance company brand influence through crossover cooperation, provided constantly support to sales team with marketing material and help identify potential customers. Branding Strategy: Based on market demand, use appropriate communication methods to formulate branding strategies to increase company awareness and find right B2B customers. Crossover cooperation: Coordinated and liaised with various agency vendor teams to implement marketing projects and customer communications, responsible for sponsorship, partnership activities and promotional tie-ups Material Design: Design graphic materials for events and WeChat, product sheets and posters, etc., manage product-related content. Meeting Planning: Plan all kinds of industry meetings, obtain relevant information through network, support management team to participate in industry speeches, and achieve sales conversion. Global Communication: Keep close communication with global team to ensure all marketing communications are unified with the global tone & manner guidelines, localize global project to meet local needs. Show less

Senior Account Executive | Department: Account Service | Report to: Account DirectorWork Overview: Fully understand client brand and business, worked as important bridge between client and internal creative team. Managed creative development process from start to finish: took brief, handled Qualitative/ Quantitive research, prepared for rounds of creative presentation, supervised print and TVC production to post and launch. Client Management: Based on the client's brand & product… Show more Senior Account Executive | Department: Account Service | Report to: Account DirectorWork Overview: Fully understand client brand and business, worked as important bridge between client and internal creative team. Managed creative development process from start to finish: took brief, handled Qualitative/ Quantitive research, prepared for rounds of creative presentation, supervised print and TVC production to post and launch. Client Management: Based on the client's brand & product strategic plan, built up strong and trustful relationship with clients. Kept clients informed of project status and fully supported them to meet their market targets. Advertising Creative: Prepare creative pitching & proposal based on clients marketing plan, work with planning/creative team through daily brainstorming and put together ideas for proposal deck. Creative Execution: Work with production house to shoot TVC and print advertising, control the quality of process and work outcome. Budget Control: Help control project cost, give reasonable quote through cost analysis, and strictly control cost expenditures in every section, settle payments in time to achieve profit targets. Show less