- Build and manage 30-person online direct sales team, introducing AI calling,wechat and community operation in long-tail customer serving and product selling, effectively increasing customer reach capacity by 10 times,activating 500,000 long-tail customers, whose product sales grow by 180% and AUM grow by 228% YoY- Develop intelligent multi-chanel client serving platform, enhancing customer managers’working efficiency by 25% and strategy execution coverage by 20%; Platform enables screen high-interested customers by big data model, and promoting activity and product sales rate by 45%- Responsible for retail customer growing, maintaining an annual growth rate of 10% despite 3-year covic epidemic impact; integrating APP\outbound calling\AI calling. etc channel to promote customer acquisition rate and asset increasing rate

- Develop the first retail finance BI platform in company, saving 4300 middle office man-days per year; constructing 200+ tables,8000+ tags, 3000+ visualization dashboards, and training 100 middle office employees,successfully realizing digitalization of business analysis,marketing effectiveness monitoring and strategy optimizing - Responsible for 20,000,000 retail customer model and tag building, improving marketing effectiveness by 58%: using model such as client asset forecast, product inclination simulation based on online and offline big data, customer hierarchical classification,etc.- Responsible for retail financial business analysis, outputting 12 standardized analysis templates and over 40 business reports to support management decision-making

- Lead Media and Distribution optimizing analytic projects in FMCG industry, responsible for business analysis, model building, and strategic optimizing solutions proposal.- Lead Media & Marketing optimization consulting project for P&G for 2 years, proposing smart budget allocation : driving sales up by maximum 8%, increasing ROI by 30% relatively- Lead Chanel Optimization consulting project for Wrigley, identifying best pricing point and best store distribution,increasing product share by 3%(50% relatively)

- Lead OpenRice's APP browsing data mining project, using consumer online behavior data to optimize product and improve service quality- Lead Atcipher.com new product market positioning project, developing new user anchoring strategies and suggesting new product improvements based on consumer surveys

- Training Over 10,000 students in TOEFL / IELTS / SAT / CET 4 and 6- Developing of 2 training courses, accounting for 8% of department's annual sales; Upgrading training and improving sales by 7% within six months- Corporate business English training for Dongfeng Nissan and Sheraton Hotel

- Use clustering analysis to generate client group portraits and develop personalized marketing strategies- Improve telemarketing team efficacy, increasing sales by 27% and acquiring 1,000 new custumers in three months- Establish business partnerships with Aeon Supermarket, Sheraton Hotel, Audi, Mercedes-Benz.