Emma Francesca L. Email and Phone Number

Shiseido, The Shiseido Group. Working across skincare, makeup and fragrance to deliver 360 product launches and seasonal campaigns across the UK to premium retailers.

bareMinerals, The Shiseido GroupManaging multi-channel campaigns within complexion (70% of total business at bareMinerals) to maintain 2nd position in the UK market within foundation. Leading seasonal launches such as Christmas.

Managing all global multi-channel brand campaigns, partnerships and BAU activity with a particular focus on UK, US & DE & FR

- Leading the strategy, development and execution of the 10th anniversary brand campaign - Delivering a localised toolkit incentivising new and existing customers across 71 restaurants around the UK. - Supporting eventing and outreach with students across the school and university calendar. Key focuses: Project ManagementAgency ManagementMarketing Campaign DeliveryMedia and Brand Partnerships Local Marketing OutreachCreative and photoshoot support Press and event management.

Responsible for strategic, campaign, brand, calendar and budget planning for 4 brands within a private start up lifestyle group spanning retail, beauty, hospitality and interiors. Concepts/Projects- Clerkenwell London: a 13,000 sq.ft online and offline store focussing on fashion & lifestyle, tailoring, cocktail bar, events space. - 155 Bar & Kitchen: A 55 cover modern British dining restaurant. - The Well: An urban spa serving LED Light Therapy and city treatments. - Tree Couture: a luxury furniture comany based in North London

Working across digital, social, emails and events as an executive for the team. Content creation has been a large focus within my role from partnerships, SEO link building activities to store launches. Key wins have been: - Project managed the Spitalfields store opening in partnership with Central Saint Martins - SEO content creation with agency iProspect Nov 14 - May 15 - Self-managed SEO link building activities June 15 - Present- Own brand blogger outreach program- Created and managed a formalised events process and store calendar for all stores. - Managed brand events with Hemsley + Hemsley, Honestly Healthy and Deliciously Ella- Events and editorial partnership with Red Magazine.- Curated Christmas content from Hemsley + Hemsley and Sipsmith. - Events and digital partnership with Rachel Khoo and Penguin.- Creating a customer care process for all social queries - Launched YouTube channel - Launched paid social ads on Facebook.- Established a collaborative project with Pinterest - Collaborative projects with The Natural History Museum with agency AKA - Experience of email test and sends with Cheetahmail, Experian- Assisting with display advertising across all devices and within Facebook newsfeeds. - Creating monthly presentations to review marketing activities passed and upcoming strategies.

www.threefloorfashion.comWorking with the directors to manage and implement web development, social and email content as well as the wider brand strategy.- Overseeing web development; migrating the site to a mobilised platform - Management of external PR agencies in the UK, US and China- Driving commercial marketing solutions through collaborations- Developing and managing the brand image with directors- Management of creative, media planning and direct marketing via a marketing calendar.- Initialising a blogger outreach program

Managing daily/weekly campaigns;working with editorial, creative,CRM, agency and PR to maximise the potential of each project on-time and within budget. Key Highlights- #BestNightEver (December 2012) An award winning Christmas campaign featuring innovative shoppable music videos with Azealia Banks, Charlotte Free and Ellie Goulding. The campaign included outdoor advertising, interactive social competitions as well curated assortment met with tailored content.

Working across B2C brand activity and trade marketing.Highlights include the launch of the V.I.P (Very Important Plectrum) project globally with event and retail support, assisting at Bread & Butter and reaffirming the brand as the "King of Shirting".