Emma Gardner Email and Phone Number

• Manage and implement regional marketing strategies aligned with the global and EMEA sales plan. Efficiently communicating with global marketing teams [US & APAC], plus EMEA sub-regional marketing teams, brand/product VPs & managers.• Coordinated and sustained the growth of corporate EMEA social media channels. Managing cross-regional content and industry trends. Instrumental in implementing ‘eClincher’ content management tool to supervise and plan customer focused daily ‘engaging’ content.• Accountable for planning and managing the EMEA centralised marketing budget £350K (2019/2020), ensuring that we deliver the strategic plan, yet keep all campaigns within ‘tight’ budget targets.• Accountable for regional marketing campaigns; including digital advertising, integrating CRM strategies (experience using HubSpot) and web analytic tools to enhance customers engagement, and increase brand awareness across all digital and social platforms.• Effectively execute cross-marketing opportunities to optimise on sector specific demands. Increase sales opportunities and targeted lead generation through regional and sector appropriate case-studies and inbound marketing campaigns.• Responsible for organising business trade shows and events, ensuring the target audience is engaged and the message of the event is marketed properly. End-to-end project management to deliver engaging, people-centric events, working closely with key stakeholders to achieve that goal.• Collaborate with the corporate marketing functions and key stakeholders to renovate and redesign the website online presence; driving usability and easier navigation to better serve the needs of the customers in current and future industry sectors.• Ambassador to the brand identity & guidelines. Governance of the EMEA teams follow corporate branding policies and drive the importance of brand loyalty. Developed the corporate guidelines and content planner for corporate social media channels.

• Manage and execute the Multiplex® beverage marketing strategies aligned with the global Welbilt® Inc sales plan. Efficiently communicating with global VPs and product managers.• Identify new market leads/ sectors and implement innovative digital marketing campaigns to support and increase EMEA sales. Effectively implement marketing opportunities to optimise on brand recognition and sales opportunities to achieve yearly target £28million.• Develop the global Multiplex® brand proposition and professionally execute the Welbilt® re-brand programme [2016/2017]• Responsible for delivering a successful events programme. Managing and organising tradeshows across EMEA and supporting all global intercompany exhibitions and conferences.• Accountable for the EMEA Multiplex® brand financial marketing budget of £150k per annum, including setting out the yearly budget (in conjunction with sales targets and product road maps).• Increase and promote product and brand awareness using Augmented and Virtual reality.• Produce marketing sales/product material to support key accounts, such as McDonalds, PepsiCo, Starbucks™ and regional Breweries, on all bespoke NPD/NPI launches and brand management.• Comprehensive knowledge of using graphic design programmes such as ‘InDesign’ and ‘Photoshop’ and Adobe Illustrator to design and create all the marketing material for the global Multiplex brand.• Saved the company £80k per annum by reducing budget spent on external graphic agency costs by creating and designing the literature in house.

• Accountable for the JL Direct 'Seasonal' brochures & mailouts and assisted with the John Lewis catalogue development - liaising with Buyers and Merchandisers to create product features and cross-sell promotions.• Manage customer database segmentation. Working in collaboration with the CRM Manager to develop brand and product awareness. Deliver direct communication of relevant product information to the defined by customer profile segments.• Plan, manage and co-create all communications from initial drafts through to the direct mail drops.• Paginate, merchandise and co-ordinate the layouts and content.• Manage campaign budgets - covering media agencies and external project teams.• Strong design skills using Adobe Photoshop and InDesign.• Maintain an excellent business relationship with external graphic design agencies – delivering accurate and detailed briefs.• Project Management: daily communications with the buying offices and liaise with merchandisers.• Arrange and oversee all photo shoots. Organising the Theme/ style and design layouts for season features.• Strong attention to detail: Responsible for complete proof reading and sign off of drafts before print.