With over 15 years of experience in B2B marketing, I am a seasoned marketing professional experienced in both in-house and agency side roles. I have collaborated with leading B2B tech and professional service brands, consistently delivering impactful and strategic marketing solutions.I founded Head to Market with a vision to infuse expertise, emotion and generative AI into the B2B landscape while maintaining a strong strategic focus. My approach ensures that every initiative not only engages and inspires but also drives meaningful business results. I always strive to go above and beyond to provide the highest level of service and support for my clients.#GenAIMarketing #B2BMarketing #ContentStrategy #ResultsDrivenBrands I have worked with include:• Cognizant• Lenovo• Siemens• ZEISS• SKIM• ServiceNow• Orange Business• Rockwell Automation• Netcall• Amcor• GREENS• ZenDesk• ProactKey achievements include:• Utilising the power of generative AI with my marketing experience to enhance marketing impact• Account-based marketing campaign resulted in 52 meetings from 150 target accounts• Improved standard of client deliverables through new QA processes and standards• Improved client marketing automation tactics and delivered on average a 50% increase in engagement• End-to-end company rebrand completed within six months• 30% improvement in attendance at annual conference attracting new prospects who successfully converted into clients• Customer touch points streamlined and tracked resulting in an improvement in customer enquiry response times• Increased productivity including a two-month reduction in the turnaround of product brochures• Successfully launched tailored products into new markets with responsibility for naming and devising a marketing strategy behind the product range• Improved the average open rate of email campaigns by 15% and the average click-through rate by 4%• Increased time spent on company website by 2.03 minutes and decreased bounce rate by 41%