Emma Hoffman Email & Phone Number

London, Gb

Dallas-Fort Worth Metroplex

- Graphic designer for the Inflight department. - Lead a team of 7 flight attendants on special assignment overseeing a feedback and support Facebook group with 9K following. - Conduct management and flight attendant surveys to further develop our communication strategy. - Designed a new cohesive brand for the rebrand of the Inflight (formally Flight Service) department. - Project managed, designed, communicated and risk evaluated the rebrand of the Flight Service department to Inflight affecting over 26,000 people. - Develop and write communications for our Safety, Training and Recruitment teams. - Develop PowerPoints for the Inflight Leadership Team.

The Textron Leadership Development Program is a two-year rotational program that provides challenging work experiences within a functional area across multiple industries, mentoring and training opportunities, and accelerates participant's professional development as future leaders within the organization.

As part of the Textron Leadership Development Program, conducted Internal Communications across the organization. Work includes POC for IT and HR; generated and published weekly company-wide emails and articles on behalf of our business partners, executives and senior leadership; developed and executed weekly newsletter to 8,000 employees; and created and managed content for three internal communication platforms including a company-wide intranet.Highlights include:- Lead internal graphic designer. Produced digital, video and print graphics, intranet hero images, PowerPoint designs and newsletter creation for the EVP of Integrated Operations.- Managed the rebrand of our internal newsletter based on findings from Internal Audience Analysis.- Development of an external facing visitor website for any guests and VIP visitors.- Managed a digital screen audit across all our sites to better understand and improve our internal digital signage to align with our audience needs.- Managed communications plan for AHA Heart Month raising over $40,000.

Oxford, Ohio

Assistant a professor at the Center for Research in User Experience with supervising, teaching, managing and conducting user experience testing for over 50 individuals, organizations and companies. This work included gathering heat maps and gaze plot data with an eye tracker and EEG, conducting 6-8 usability tests & heuristic analysis per study, analyzing data, producing a recommendations report and UX design creations through the use of Figma, Invision and the Adobe Suite.Conducted UX Research and Design work for Wayne Bank website, MakerKids website, PSE Business Fraternity, Miami University of Ohio Marketing Classes, EyeQue Home Vision Tracker app, and professors at Miami University of Ohio.

Williamsport, Pennsylvania Area

Collaborated with the Marketing and Communications team to develop, prepare, and execute internal and external content for their 90th anniversary in aviation, the Oshkosh Airshow, various company events and social media. Work includes numerous posters from conception to completion; created and monitored online event registration; scheduled, planned and implemented social media plans; developed and scheduled social media posts; and participated in customer and media meetings.User Experience Research and Design:Designed a trade show registration application from conception to completion. Conducted usability testing and a heuristic analysis on the company website and competitor websites to then produce a recommendations report.Communications:Coordinated press conference logistics from start to finish. Prepared and developed an agenda, PowerPoint presentation, invitation list/RSVP process, a media kit, and hosting of the event.

Remodeled kitchens, bathrooms and decks for residential clients. Managed all social media accounts. Wrote and designed the monthly newsletter. Gained valuable client communication skills.

Greater Minneapolis-St. Paul Area

Founder and Principal of Emma Hoffman Photography & Digital Graphics; finished work includes company photos for Kay Tutoring, photos for the City of Wayzata website, senior photos, pre-wedding photos, babyshowers, logos, T-shirts for sororities and fraternities.

Minnetonka, Minnesota

Responsible for summer art camps. Designed and coordinated projects for children art classes.

Orono, Minnesota

Head Coach for Middle School Spring and Summer Lacrosse Program.

Bachelor Of Arts - Ba, Emerging Technology In Business And Design Major; Arts Managment Comajor; Communication Design Minor

Activities and Societies: Kappa Kappa Gamma

High School