Emma Irwin
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Emma Irwin Email & Phone Number

Location: London, England, United Kingdom 12 work roles
1 work email found @hfmcwealth.com LinkedIn matched
✓ Verified July 2026 3 data sources Profile completeness 71%

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Role
Head of People
Location
London, England, United Kingdom
Company size

Who is Emma Irwin? Overview

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Quick answer

Emma Irwin is listed as Head of People at Serone Capital Management LLP, a with 35 employees, based in London, England, United Kingdom. AeroLeads shows a work email signal at hfmcwealth.com and a matched LinkedIn profile for Emma Irwin.

Emma Irwin previously worked as Director of People & Culture at Hfmc Wealth and Group HR Manager at Hfmc Wealth.

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Email format at Serone Capital Management LLP

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{first}.{last}@hfmcwealth.com
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Profile bio

About Emma Irwin

Emma Irwin is a Head of People at Serone Capital Management LLP.

Current workplace

Emma Irwin's current company

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Serone Capital Management LLP
Serone Capital Management Llp
Head of People
United Kingdom
Employees
35
AeroLeads page
12 roles

Emma Irwin work experience

A career timeline built from the work history available for this profile.

Director Of People & Culture

London, England, United Kingdom

A hands-on role, leading and implementing the People Strategy in this 130 person IFA business. Primarily a business partnering role, delivering the following: • Recruitment: Excellent track record of delivering quality hires across all levels of seniority. Responsible for circa 50 hires since 2018. • Succession: Working closely with the Director of Wealth Planning on the creation and execution of succession plans. Manage all related hiring/role changes/comms. • Acquisitions: Attend initial sales meetings. Manage HR due diligence info requests. Manage TUPE process and integrations of new staff. • Performance Management: Instigated a complete overhaul of the PM process, consisting of a new quarterly review cycle linked to incentive scheme and a transparent process for identifying exceptional performers. • Reward & Benefits: Instigated comp benchmarking and a process for the annual pay review cycle. Lead RemCom meetings. Manage business cases for ad-hoc changes. Manage formal Group and additional benefits e.g. wellbeing support. • Learning & Development: Responsible for development of key development pathways. Developed and implemented management training and bespoke coaching. Supported LIne Managers with high and low performance. • Employee Engagement & Relations: Proactively manage live and potential ER cases. Work with external adviser to deliver required commercial outcomes, and manage and mitigate risk. Support Line Managers.• Policy & HR Ops: Management of HRIS. Development of policy. Delivery of MI. • Stakeholder Management & Strategy: Influencing role working closely with CEO. Member of Management Board and adviser to Executive Board. • EDI: working with external agency during 2022 and 2023 to develop a future-looking EDI strategy. • Awards & Comms: Managed entry of the Best Financial Adviser to Work for award in 2019, 2021 and 2023. Lead on all people comms, including CEO updates and company presentations. • Leadership: of two direct HR reports.

Apr 2020 - Apr 2024

Group Hr Manager

London, United Kingdom

Promoted to HR Manager after a year at HFMC Wealth, in recognition of me taking full ownership of the people agenda.

Jun 2019 - Apr 2020

Hr Officer

Weybridge, Surrey, United Kingdom

Provision of generalist HR support to our growing team. Core duties include: • HR special projects - managing ad-hoc projects, including CSR, appraisal and reward review, salary benchmarking, award entries, culture and values. • Management role - part of an internal management group responsible for the delivery of operational goals and Board-level business objectives. • Recruitment - manage end-to-end recruitment processes including resourcing reviews, preparation of job specs, candidate management and interviews, offer and contract production, induction planning, agency fee negotiation, etc• Communications - manage internal communications, including company newsletters, LinkedIn page, communication of key projects and developments to employees, etc• HR administration - manage day-to-day HR admin, including absence, starters and leavers processes, employee benefits, flexible working requests, employee relations issues, etc. Main user of IRIS HR software, responsible for increasing the degree to which it is embedded across the business.

Jun 2018 - Jun 2019

Consultant - Education Sales And Marketing, Hr, Publishing

Self-Employed

London, United Kingdom

Freelance projects and/or short-term interim roles in education and B2B publishing. Example projects: • Operational reviews e.g. strategy planning and reviews, staffing structures, team performance reviews, skills requirements and training needs assessment, job description and salary reviews, commission and bonus reviews, reorganisations, etc. • Interim management roles e.g. can fulfil senior level roles in sales, marketing, HR or a combination.

Jan 2017 - May 2018

Consultant - Operations And Improvements

London, United Kingdom

Employed during a period of significant change in the business, providing HR business partnering duties and fulfilling the role of Interim Sales & Marketing Director from May-December 2016. Key achievements:• Support to EW group HR team: administrative and general support to the HR team, includinguse of YouManage HR database; developed sales & marketing competency framework and sales& marketing training plan; group wide salary review and divisional review of employee turnover• Member of project team that successfully sold Optimus Education to Prospects in Nov-16: leadrole in provision of commercial due diligence data / information; managed HR transition fromold to new company• Coaching and mentoring key members of the team to take on senior-level responsibilities (whilstundertaking ILM Level 7 Certificate in Executive Coaching and Mentoring)• Re-structured sales and marketing teams to increase core skills and efficiency: added digitalmarketing capability and high-value account management; delivered increase in retention rates(up by 8%) and new business revenue (doubled by Dec-16); carried out complete role, salary andcommission audit• Sales and marketing data and systems review: recommendations and contract negotiation forCRM and ESP (Email Service Provider).

Feb 2016 - Dec 2016

Recruitment And Hr Manager

London, United Kingdom

Managed recruitment and HR for a small, fast-growing digital marketing agency, delivering 10 hires over three months, including the following roles: sales, design, credit control and marketing consultants.

Nov 2015 - Jan 2016

Head Of Marketing / Marketing Project Manager

London

Initially employed on a 4-month contract to review and implement customer lifecycle and communications programmes across the organisation, with a view to developing revenues from the existing customer base. Offered permanent Head of Marketing role managing team of 8 after 2 months. Achievements: • Re-energised a disengaged team and introduced a culture of accountability • Restructured the team – managed exits and subsequent hiring and role changes • Improved communication and delivery for multiple stakeholders • Managed a £1.2m marketing budget and developed strategic marketing plans • Implemented KPI reporting and Workfront (a project management tool)• Managed the CRM system: introduced lead tracking, pipeline management and ROI reporting; managed lead-gen campaigns to support 3 x sales teams • Launched a series of new and core assessment products, including the Progress Test Series which generated >£1m revenue by April 2015, on track to reach £3.8m annual target• Developed a customer partnership programme and introduced Customer Satisfaction Survey

Nov 2014 - Oct 2015

Group Head Of Marketing / Interim Divisional Md

London, United Kingdom

Responsible for overseeing the activities of Electric Word’s three divisional marketing teams. Achievements: • Managed effective deployment of marketing resources (2014: revenue £15.3m, marketing spend £1.4m; marketing salaries £500k in 2013 and 2014); created business plans for investment e.g. marketing automation; developed marketing plans with divisional teams • Managed effective recruitment, induction and training of sales and marketing staff; assessed skills gaps and organised / delivered necessary training; gave one-to-one coaching; managed restructures and reorganisations e.g. health team restructure in January 2014 saved £48k per annum in salary costs; advised divisional managers regarding sales and marketing needs• Ensured appropriate systems in place to support marketing activity e.g. CRM, ESP, reporting, Optimizely; negotiating and managing central contracts e.g. Adestra (ESP)• Interim Divisional MD (March to September 2014): managed the Optimus Education business through a period of change following departure of previous MD, motivated under-performing teams, re-built brand vision, re-connected with customers, joined up sales and marketing effort.

Apr 2011 - Sep 2014

Divisional Managing Director

London, United Kingdom

Managed EW’s education publishing division – the largest brand being Optimus Education. Revenues of circa £10m and profit of circa £2m in 2009-10. Executive Director of EW 2009-10. • P&L responsibility for a range of products, including 12 newsletters, 3 magazines, 3 book imprints and 35 conferences; forecasting and budgeting; reviewing monthly management accounts; identifying risk and areas of opportunity; managing a team of 30-35 people• Developed books business from low-value one-off products to a range of high-value training resources for schools (achieving £220k revenue in year one, £459k in year two)• Sales and marketing management: direct management of the sales and marketing teams

Feb 2008 - Mar 2011

Marketing Manager

London, United Kingdom

Responsible for Electric Word’s education marketing team and other divisions within the Group at different times. Managed a team of 4-12. High volume multi-channel campaign management with a flexible marketing budget of >£1.5m a year. Integrated many business acquisitions.

Jun 2002 - Jan 2008

Marketing Executive

Initiative Europe

Redhill, United Kingdom

Feb 2000 - Jun 2002
Team & coworkers

Colleagues at Serone Capital Management LLP

Other employees you can reach at seronecapital.com. View company contacts for 35 employees →

FAQ

Frequently asked questions about Emma Irwin

Quick answers generated from the profile data available on this page.

What company does Emma Irwin work for?

Emma Irwin works for Serone Capital Management LLP.

What is Emma Irwin's role at Serone Capital Management LLP?

Emma Irwin is listed as Head of People at Serone Capital Management LLP.

What is Emma Irwin's email address?

AeroLeads has found 1 work email signal at @hfmcwealth.com for Emma Irwin at Serone Capital Management LLP.

Where is Emma Irwin based?

Emma Irwin is based in London, England, United Kingdom while working with Serone Capital Management LLP.

What companies has Emma Irwin worked for?

Emma Irwin has worked for Serone Capital Management Llp, Hfmc Wealth, Self-Employed, Electric Word Plc, and Digital Lighthouse.

Who are Emma Irwin's colleagues at Serone Capital Management LLP?

Emma Irwin's colleagues at Serone Capital Management LLP include Stuart Chapman, Annie Koehli, Jo-Lynn Kok, Alexander F., and Arun Parmar.

How can I contact Emma Irwin?

You can use AeroLeads to view verified contact signals for Emma Irwin at Serone Capital Management LLP, including work email, phone, and LinkedIn data when available.

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