Emma Malcolm Email & Phone Number

Adelaide, South Australia, Australia

I am responsible for leading the creation and delivery of integrated communication and media strategies. My remit is broad and covers biomedical manufacturing, quantum technologies, additive manufacturing (3D printing), flow chemistry and cleantech including batteries and flexible solar panels.

Sydney, Australia

Manage strategic, high profile communication for the STEM Professionals in Schools program. Advising on messaging architecture, audience segmentation and channel strategy. Deliver innovative communication that drives participation in the STEM Professionals in Schools Program.

Sydney, Australia

Communication strategy development, website content review and accessibility strategy, project documentation.

Sydney, Australia

Successfully rebranded the AVA and its four large interest groups (equine, cattle, small animals and business). This involved end-to-end management starting with user research and an agency brief through to stakeholder workshops, brand identity and implementation. Maximised the AVA’s return on investment by effectively controlling the project budget. The new brand has now been applied across all parts of the AVA and will culminate in a completely new look and feel for the AVA website in the coming months. Used the rebrand as a vehicle to completely shift how the Association managed its design outputs, particularly for event marketing, to deliver on the professionalism it holds as a core value. The new brand has received positive feedback from members, staff and industry partners. Developed the website content marketing strategy, which involved splitting our websites in two – a member-focused website and a separate content-driven, SEO and SEM compliant information hub – www.vetvoice.com.au. This strategy is now defining how the AVA manages its digital transformation. Centralised email communication to bring into line with best practice and implemented eDM software so that the AVA’s national, state and targeted emails were consistent, met the Association’s overall strategic direction and managed its risk by ensuring the communications adhered to the Spam Act.Grew email open rates from 40% to over 60% in 3 years, exceeding a stretch target of 55%. The Association benchmark is 32%.Writing, editing, proofreading and signing off on a wide variety of print and online content for distribution to members, industry and key stakeholders.

Delivered the communication strategies for the successful implementation of the Department’s procurement activities. Managed key stakeholder relationships and became a trusted source. Initiated and produced a new Operational Manual for the Directorate.Produced media releases published in local and state-wide media. Designed and implemented the Directorate’s social media strategy.Redeveloped the Directorate’s intranet site, including producing and refreshing the copy. Produced the Directorate’s electronic magazine – including managing the multimedia elements – on time, and on budget.Produced key ministerial policy briefs and correspondence.Established strong networks to ensure more effective targeting of communications.

Sydney, Australia

Increased distribution through key stakeholder engagement strategies. Final phase proofing, editing and fact checking to manage risk and maintain exceptional quality.Published writer. Represented the company on hosted tours in various locations and developed strong networks.

Samoa

ASC – Built the capacity of my local counterpart by developing her marketing, HR and technology skills, which ensured the development goals of the project were met. Produced a major report about the agriculture industry in Samoa. Samoa Prisoner Aid and Rehabilitation Society – Developed strategic plans and funding proposals for a computer-skills training programme for the children of prisoners. Conducted weekly lessons for these children teaching them a broad range of basic computer skills. The Animal Protection Society, Media Officer – Wrote regular articles for the national newspaper; provided design advice and content for the website and newsletter. South Pacific Games, Media Liaison Officer – Reported and photographed live events and formulated ‘special interest’ stories; all made available to the world-wide media. Conducted twice-daily live radio ‘crosses’ to Radio Polynesia and was responsible for web management. Samoa Aids Foundation – Committee Member for their annual major fundraising event, the Samoa Fashion Awards. Developed sponsorship packages and liaised with corporate clients to gain their monetary support for the event.

Master Of Professional Communication

Diploma Of Marketing, Marketing, Diploma

A high level strategic marketing degree, which also included budget management and persuasive writing elements.

Graduate Certificate, International Development

Bachelor Of Arts (B.A.), Communication And Media Studies