Alongside the day-to-day running of the business, I'm responsible for innovation and equality, diversity and inclusion at Kindred, and in 2020 launched our three year action-focused strategy to ensure that positive EDI practices are a sustainable, viable part of the agency. My role includes oversight of 360 comms campaigns - taking a channel agnostic approach to make positive change.

I lead Kindred's social media team, comprising account managers, community managers and influencer specialists. In my role I oversee the planning and implementation of impactful consumer campaigns that drive positive change, including NCS (using social to convince 100,000 15-17 year olds to go on summer programmes), HM Treasury & The Royal Mint (launching the new £1 coin and winning a PR Week Award in the process), and the IKEA Foundation (using social and digital to demonstrate the impact of charitable giving in improving the lives of children and families across the globe).

Previous and current clients include Astral Moisturiser, Blistex, the British Cheese Board, Camelot, CITB, Dacia, Department for Business Innovation and Skills, Department for Education, essence cosmetics, First4Adoption, IKEA Foundation, SKODA and Snufflebabe.

Our mission is to ensure women have equal opportunity in the communications industry. By harnessing the power of their real voices, we strive to future-proof women’s careers, spearhead industry change and pay it forward.