The inspiration and ideas for Samuel & Owen came from my own experience with my three children. Each newborn phase with my two sons and daughter were so special and cherished by myself and my husband we wanted everything to be perfect.Everyone knows you have no control over sleep patterns and the ups and downs of parenthood, but the one thing we did have a say over was the surroundings we nurtured our babies in.Having searched great lengths to find quality combined with design and individuality, we never quite found what we were looking for, which is the reason and inspiration behind our creation of Samuel & Owen.