Marketing And Publicity Manager
Current- Collaborate with Marketing Directors and other team members to shape early reader and back list title strategy and to execute larger initiatives- Brainstorm, develop and execute integrated marketing and publicity campaigns for select titles and brands and communicate updates directly to key stakeholders both internally and externally- Guide opportunities to promote backlist books, including developing cost-effective campaigns, leveraging current trends- Manage budgets for assigned titles and projects- Oversee standalone author/illustrator events, including local bookstore, school, and festival appearances- Manage fulfillment of calls for information from Edelweiss and the Children’s Book Council- Manage and maintain social media brand pages and work closely with Marketing Coordinator to develop and create content- Develop content, schedule, and deploys email outreach to curated marketing lists- Coordinate group campaigns tied to specific cultural, social, and/or holiday moments
