• Collaborated as a key member of the team that launched the Futbol de Primera app on both iOS and Android, overseeing the full development lifecycle from concept to deployment within an ambitious one-month timeframe, successfully reaching over 1,000 users ahead of the Copa America tournament.• Utilized Google Analytics to track user data and behavior, resulting in a 15% increase in engagement by optimizing content placement and enhancing user flow, aligning with key stakeholder priorities. These improvements ultimately contributed to revenue growth through targeted programmatic advertising.• Integrated and managed APIs, including the REST-based Gamecast for live game updates and JW • Player for live audio streaming of over 50 soccer matches YTD, including exclusive Olympics coverage by renowned commentator Andrés Cantor, ensuring seamless performance on both iOS and Android platforms via Applicaster.• Scheduled and delivered timely push notifications using Firebase Google Console for over 200 daily shows YTD, driving a 30% increase in daily active users and significantly boosting overall app engagement.

• Spearheaded the enhancement of user experience for the website and web-based mobile app of Capitanes del Futuro, a youth educational leadership program, while reaching the stakeholder goal of a 2x increase in user base.• Formulated and presented a comprehensive research plan and methodologies in collaboration with stakeholders from Major League Soccer (MLS) and Procter & Gamble (P&G), aligning product development efforts with market demands and user preferences.• Identified and rectified logic errors by meticulously designing and analyzing user flows across various scenarios, effectively enhancing product usability and functionality while ensuring seamless user interaction.• Collaborated cross-functionally with strategy and creative teams to discern user requirements and expedite the development of prototype solutions tailored to user needs, facilitating rapid iteration and user testing to drive product improvements.

• Orchestrated the redesign of the OTH website and mobile app, aligning with strategic objectives and driving enhanced user engagement and satisfaction.• Championed user experience (UX) methodologies throughout the design process, fostering a culture of user-centricity and ensuring product excellence.• Facilitated stakeholder collaboration to evaluate and refine designs, leveraging feedback to deliver effective solutions that meet both user needs and business goals.• Fostered cross-functional collaboration with development, product management, and marketing teams to ensure alignment of design initiatives with overall product vision and marketing strategies.• Implemented streamlined processes to optimize workflow and communication between design and development teams, resulting in increased efficiency and accelerated product delivery timelines.

• Restructured information architecture to create a more functional and user friendly flow• Through color scheme and UI elements, strengthened brand identity to give users a sense of brand recognition• Streamlined the e-commerce user experience by condensing simple products into variable products, adding a one click buy, as well as the option to reorder from past orders.

• Worked directly with stakeholders and reviewed business proposal and related documents to understand business needs• Conducted comparative research and user interviews to understand user needs• Created high fidelity prototype of app concept and assisted in slide deck creation for stakeholders to present to business investors

• Improved system usability scores using SUS scale from 41 to 92• Conducted comparative analysis and collaborative design studio to ideate solutions to improve the end-to-end user experience with the end goal of increasing customer conversion for the client.• Conducted a card sort to improve the navigation to align with user's goals and conceptual model of selecting an appropriate conferencing package using Sketch and inVision

Full time, 400+ hours, 10 week project based program taught by industry leadersProjectsRole: User Researcher Client: Beecher’s Handmade Cheese App Redesign Conducted usability testing and improved system usability scores using SUS scale from 23.2 to 91.7Conducted user research to create persona inline with typical Beecher’s customersSynthesized research using affinity maps, findings reports and effectively communicated results with team to be sure changes were made to reflect the user's needsRole: End-to-end redesignClient: Rainbow Natural Remedies Website RedesignConducted usability testing on original site to uncover users problems and sketched out ideas for screens in order to effectively solve problems for usersAdded an e-commerce and checkout flow as well as did a redesign of events, blog, home, and about us pages using SketchConducted usability testing and went through 4 iterations and ended with an intuitive design that was simple for users to navigate