Emma Babiec Email & Phone Number

United States

Avon, Ct

- Conduct primary research on brand awareness, brand perception, and advertising effectiveness- Conduct competitive analyses to find an opportunity for a competitive advantage- Monitor consumer insights, trends, and market conditions - Manage new business projects and proposals

United States

- Undergraduate TA for Strategic Marketing, Careers in Marketing, and Intro to Marketing Management, helping 1,300+ students across 3 classes - Hosting office hours and review sessions, organizing class content, grading student work, and tracking student attendance- Completed training on communication skills, diversity and inclusion, teaching strategies, and online interactive technologies- Assistant for MGT 1104: Foundations of Business, helping 160 students across 3 classes

- 2x winner of the Connection Creation Contest at the Collegiate Wind Competition hosted by the Department of Energy (DOE) and US National Renewable Energy Lab in 2021 and 2022- Creating visually appealing multimedia content on Twitter, Instagram, and Facebook- Creating an effective team recruitment advertising strategy - Designing and ordering team apparel and stickers- Developing an effective digital marketing strategy

Avon, Connecticut, United States

- A&K is an award-winning integrated marketing agency based in CT- Presented a 3 month long capstone project to the internal senior leadership team on inclusive advertising strategies -- specifically on Diversity, Equity, Inclusion, and Belonging (DEIB) and drafted an audit of how that could be done for clients- Produced and presented competitive analysis decks for 5 clients in the healthcare or education industries- Assisted in developing a research deck that was presented to a client's senior leadership board- Authored and designed a consumer perception survey for a client in contribution of designing a new logo

- Performed a pricing analysis on 8 key product categories at the SKU and sub-category levels, using competitive and customer data to develop recommendations on pricing adjustments- Developed marketing tools and sales collateral for new and existing products by working with product managers - Assisted product managers and the digital marketing team on a digital email campaign for the launch of a new product category- Analyzed the competitive landscape

South Windsor, Ct

- Initiating ACH payments totaling $700,000 of refunds for trust balances of 1,200+ loans through company's bank account- Analyzing refunds for payoff overages in database and working with the accounting department - 30 year loan escrow analysis- Data audit: TMO loan setups, including data quality scrubbing- Reviewing remittances for errors and completion- Preparing sales in software

- Wrote and created an instruction manual on how to set up loans in the The Mortgage Office (TMO) software for our international office in India- Set up commercial loans in TMO, monitored insurance coverage on properties, created batch tickets for the accounting dept, updated tax information regarding properties, and edited tutorial videos for Bridge Loan Network

- Prepared tax acknowledgement letters for current land easement owners, scanned 8283 IRS Tax Forms into online database, created welcome packets for new easement donors, and proofread recorded land conservation easement deeds

- Provided exceptional customer service, responsible for opening and closing store, trained new sales associates, and prepared inventory reports

Marketing Management, Pathways To Sustainability Minor, 3.96 Cumulative Gpa

Activities and Societies: Honors College, Wind Turbine Team (Marketing Lead), Junior Marketing Advisory Board, Intramural Basketball.

Study Abroad

Virginia Tech Linking Lives Lugano Study Abroad Program

Education record

High School Diploma

Activities and Societies: Future Business Leaders of America (President and VP), Mock Trial (Captain), Varsity Volleyball (Captain).