Paul Emery Email & Phone Number

Avon, Connecticut, United States

Clients include: Travelers, Hartford HealthCare, Connecticut Science Center, Connecticut Officeof Tourism, Connecticut Department of Economic and Community Development, American School for the Deaf

Springfield, Massachusetts, United States

Concept, develop, and execute all marketing, brand, and product launch campaigns across all Smith & Wesson brands. Provided creative direction and project management in support of record-setting product sales: over $1 Billion in sales for FY ‘21, first ever $100+ million in sales within one month.Generated over 190 Million targeted impressions in the first integrated National Brand Campaign via TV commercials, digital and streaming services, radio, outdoor, social media, and interactive retail kiosks. Developed the Smith & Wesson Brand Anthem and content library for all advertising and marketing. Gained significant improvement results over prior productions including a 67% increase in “Brand Fit” and a 29% increase in “Motivation to Purchase.” Also scored over 75% above testing data average on “Motivation to Learn More.”Lead a nine-person team and manage an annual budget for external Creative Development and Production costs. Re-developed www.smith-wesson.com including UX/UI, optimized product search/filtering strategy across 450+ SKUs, integrated and developed 175+ website improvements as well as developed 45+ insights and opportunities identified through user experience testing. – Achieved 70.4 million visitors in 2020 – Increased total page views by 64% from 2019 to 2021 – Increased unique page views by 32% from 2019 to 2020 – Decreased bounce rate by 17% (best in industry)Conduct two weekly interdepartmental status meetings for Creative Services, Marketing, Public Relations, and Events initiatives. Provide leadership, mentoring and daily guidance for designers, video/photographers, and project coordinators. Completed more than 3100 creative, digital, and content projects in 2021.Recognized by YouTube as a content creation leader for surpassing 100,000 subscribers an increase of over 70% in under 2 years.

West Hartford, Ct

Oversaw day-to-day management of creative partners with the Growth Marketing teams, including ideation, development, testing, and execution of global campaigns.Partnered with more than 15 agencies, companies, and in-house marketing teams to guide and conceptualize the development of integrated branding and advertising campaigns for industry-leading brands, products, and services.Personally spearheaded over 1200+ creative projects. Clients included:– Stanley – Black and Decker– Travelers – Cigna – Sikorsky Aircraft Corporation– ESPNSpecialized in managing teams - providing vision, expertise, and direction from concept development through execution for integrated advertising campaigns, branding, and marketing programs.

Farmington, Connecticut, United States

Provided concept, art direction, messaging, and design for global integrated advertising, branding, and product campaigns across the Agency’s largest global brands, corporate, and nonprofit clients. Oversaw all touchpoints from concept phase through final production for print, OOH, experiential events, digital, social media, TV and streaming video.Provided key leadership for integrated brand and product campaigns for 14 business divisions of Lockheed Martin as the agency of record for more than 12 years. – F-22 Raptor and F-35 Lightning II – Cyber Security, Smart Grid, Energy, Data – Space Systems, AEGIS, NextGen Command – Freedom-class Littoral Combat Ship Directed and produced 250+ video and photo shoots throughout the U.S., Puerto Rico, Mexico, Belgium, Indonesia.Other clients included Gen Re, ADP, Raymond, Deloitte, Boys & Girls Clubs of Hartford.

Bachelor'S Degree, Graphic Design

Activities and Societies: Central Design – Student operated design studio Co-Captain of Division I Swim TeamBachelor of Arts Degree.

Graphic Design

Maine Summer Institute in Graphic Design Instructors: Wolfgang Weingart, Nancy Skolos and Thomas Wedell