Sheila Lapierre Email and Phone Number

• Managed over $1.5MM in yearly Integrated Advertising campaigns for clients such as Hartford HealthCare, CT Airport Authority/Bradley Airport, Hackensack Meridian Health and UMass Memorial Health.• Spearheaded cross-functional coordination of delivery processes for the go-to-market function, playing a pivotal role in achieving engagement and stakeholder collaboration goals.• Collaborated with client and internal teams to ensure effective alignment of business objectives, resulting in… Show more • Managed over $1.5MM in yearly Integrated Advertising campaigns for clients such as Hartford HealthCare, CT Airport Authority/Bradley Airport, Hackensack Meridian Health and UMass Memorial Health.• Spearheaded cross-functional coordination of delivery processes for the go-to-market function, playing a pivotal role in achieving engagement and stakeholder collaboration goals.• Collaborated with client and internal teams to ensure effective alignment of business objectives, resulting in successful outcomes.• Identified and eliminated roadblocks to facilitate the team in meeting commitments and project milestones.• Orchestrated seamless coordination of dependencies with other teams, enhancing overall project efficiency.• Established and nurtured collaborative working relationships among matrix team members and stakeholders, fostering transparency and accountability.• Monitored and reported on the progress of deliverables execution through well-structured team status meetings.• Cultivated an empowering team environment, focusing on accountability, adaptability, and collaboration.• Provided coaching to team members on agile mindset and daily practices, driving continuous improvement in delivery practices. Show less

• Managed over $2MM in yearly Digital Media campaigns for Penn Medicine, ensuring successful lead generation and client retention.• Aligned closely with client Marketing Managers & Service Line Directors, developing integrated healthcare marketing programs.• Collaborated with pre-sale/post-sale consultants & customer experience managers, delivering comprehensive client solutions. • Directed project scope and resource allocation, overseeing media, creative teams, and multiple… Show more • Managed over $2MM in yearly Digital Media campaigns for Penn Medicine, ensuring successful lead generation and client retention.• Aligned closely with client Marketing Managers & Service Line Directors, developing integrated healthcare marketing programs.• Collaborated with pre-sale/post-sale consultants & customer experience managers, delivering comprehensive client solutions. • Directed project scope and resource allocation, overseeing media, creative teams, and multiple vendors. • Provided actionable recommendations for in-flight campaigns, maintaining effective communication with clients. Show less

• Built and led a high-performing team, improving productivity and enhancing career development. • Positioned Marketing as a responsive partner through cross-departmental collaboration. • Developed B2B marketing programs in a regulated industry, overseeing collateral, presentations, campaigns, and trade shows. • Led branding initiative, ensuring consistency across communication platforms. • Launched intranet portal for sales and operations collateral, enhancing efficiency and… Show more • Built and led a high-performing team, improving productivity and enhancing career development. • Positioned Marketing as a responsive partner through cross-departmental collaboration. • Developed B2B marketing programs in a regulated industry, overseeing collateral, presentations, campaigns, and trade shows. • Led branding initiative, ensuring consistency across communication platforms. • Launched intranet portal for sales and operations collateral, enhancing efficiency and brand consistency. • Spearheaded Reseller Partnership Program launch. Show less

Managed multiple accounts including Connecticut Historical Society (CHS), Health Reinsurance Association (HRA), Berkshire YMCA and SPARTA Insurance to name a few, with a variety of marketing needs from digital media such as website development and ongoing maintenance to banner ads and e-newsletters as well as traditional marketing from Brand development through execution of marketing programs including collateral and advertising.• Lead the development and execution of the HRA website… Show more Managed multiple accounts including Connecticut Historical Society (CHS), Health Reinsurance Association (HRA), Berkshire YMCA and SPARTA Insurance to name a few, with a variety of marketing needs from digital media such as website development and ongoing maintenance to banner ads and e-newsletters as well as traditional marketing from Brand development through execution of marketing programs including collateral and advertising.• Lead the development and execution of the HRA website and its accompanying comprehensive statewide advertising campaign to announce the launch of the new site called ACT CT. Successfully project managed targeted advertising campaign including; print, radio, billboards, bus wraps and banner ads throughout CT. Campaign was very successful driving qualified leads to the website and garnering an average 50% click-through rate for requesting additional information.• Supervised two Assistant Account Managers. Show less