Creative, brand consultancy and experience design. A breadth of projects and clients, working across many areas including tech, healthcare, travel and retail. The work ranges from strategy, brand and design, digital and physical experience and art direction.

I'm proud to be part of this brilliant Who's Your Momma? mentoring programme, all about supporting women working in the creative industries. I help them navigate the career knots and rip tides, each mentee brings wholly unique challenges, turning these towards specific goals and big, glorious plans.

A Tribe Called Humans is a collective of free-range humans with individual capabilities who believe, what works better for people works better for business and are united in a vision to pave a more human way for better business. To provide a better understanding of people and systems to create relevant and resilient brands, experiences and cultures, whilst boosting the resourcefulness of teams and organisations, leading to better business performance.

Babylon is a tech and AI start-up with a simple, global mission, ‘to put
 an accessible and affordable health service in the hands of every person on earth’. A business growing at a rate of knots this role
covered the creative leadership of all marketing activities in both the UK, Asia and North America, also connecting in with the medical, product, UX and UI teams.Emma built the creative team from scratch, she led the first Babylon integrated campaigns, including ATL and all social… Show more Babylon is a tech and AI start-up with a simple, global mission, ‘to put
 an accessible and affordable health service in the hands of every person on earth’. A business growing at a rate of knots this role
covered the creative leadership of all marketing activities in both the UK, Asia and North America, also connecting in with the medical, product, UX and UI teams.Emma built the creative team from scratch, she led the first Babylon integrated campaigns, including ATL and all social channels, clinic experience, a global web project through the discovery, UX mapping and design phases as well as building the brand — reimagining healthcare. The big responsibility was characterised by positive energy, deft handling of multiple strands and plus big heart and soul. Show less

Emma’s in-house, senior-level, short-term navigation had two objectives — vision and cohesion. It included leading the creative process through 360° global campaigns, core digital, product and retail brand assets, holding the team together through a transition period and partnering with board-level stakeholders.

A futures agency known equally for its keen insight into cultural and consumer trends and the effervescent and daring experiences created to showcase this research. The multi-skilled design team includes film makers, composers, art directors, photographers and graphic designers plus many collaborators from the progressive fields such as responsive and material design.Connecting the future to the present through design, Emma’s job was to define a distinct design offer that was both… Show more A futures agency known equally for its keen insight into cultural and consumer trends and the effervescent and daring experiences created to showcase this research. The multi-skilled design team includes film makers, composers, art directors, photographers and graphic designers plus many collaborators from the progressive fields such as responsive and material design.Connecting the future to the present through design, Emma’s job was to define a distinct design offer that was both commercially match fit and illuminating as an internal credo. Show less

A notorious studio known for its work for super high-end, luxury
brands. The solutions are full of aesthetic edge, wit, warmth and cultural resonance.The designs are highly-crafted and fluent across all mediums with equal attention paid to both traditional processes and to art commissioning,
art direction, digital, retail environments and product development.Immersed in the small design team as the creative lead, this role was about balancing commercial nouse, navigating project… Show more A notorious studio known for its work for super high-end, luxury
brands. The solutions are full of aesthetic edge, wit, warmth and cultural resonance.The designs are highly-crafted and fluent across all mediums with equal attention paid to both traditional processes and to art commissioning,
art direction, digital, retail environments and product development.Immersed in the small design team as the creative lead, this role was about balancing commercial nouse, navigating project complexities, hands-on design and ensuring the lofty Construct reputation was upheld. Show less

Saffron can be typified by its renegade spirit, heavyweight experience all emulsified with futuristic skills.Major pitches were won, for retailers such as Asda, institutions such as King’s College London and they have a knack for taking conservative professional services clients just that little bit further than they thought they ever could go. As creative director Emma was responsible for building and guiding the design team, leading client relationships and promoting an inspired… Show more Saffron can be typified by its renegade spirit, heavyweight experience all emulsified with futuristic skills.Major pitches were won, for retailers such as Asda, institutions such as King’s College London and they have a knack for taking conservative professional services clients just that little bit further than they thought they ever could go. As creative director Emma was responsible for building and guiding the design team, leading client relationships and promoting an inspired studio. As part of the executive committee, with her colleagues in Madrid, the company character was nurtured and future ambitions defined. Show less

Working closely with both Sir Terence Conran and CEO Roger Mavity, Emma developed and formalised the design offer of Studio Conran from its core business of product design to include branding and packaging, a natural step. Emma was the creative lead for the team of product and graphic designers and worked closely with the architects, interior and digital designers. As MD, Emma was responsible for the vision, the business plan and ultimately accountable for the business results.

For Emma, her nine years at Landor was the real training ground for her design and creative skills and also where she experienced her epiphany: grasping the potency of powerful brand ideas and their possibilities.

DMB&B Financial