Emma Collins Email & Phone Number

US

Seattle, Washington, US

• Led comprehensive training seminars consulting prospective and existing clients on strategies to leverage digital marketing, software, and emerging tech to produce new customers and revenue streams.
• Generated brand awareness through one-day conferences in 86 cities across the U.S.
• Executed value-based selling to generate pipeline in transactional and strategic engagements.
• Built and maintained relationships and rapport with prospective, current, and past clients and partners to strengthen partnerships and increase LTV.
• Collaborated cross-functionally with internal stakeholders to drive improved sales and marketing processes.

Austin, Texas, US

• Developed and produced multi-channel marketing campaigns and collateral to support overall revenue goals.
• Generated qualified leads through the execution of outbound and inbound marketing initiatives.
• Responsible for all aspects of Search Engine Optimization management.
• Conducted market research to anticipate client perceptions, manage challenges and maximize results.
• Worked closely with the product team to drive on-site conversions through UX/UI and content optimization.

Austin, Texas, US

• Oversaw product growth through financial modeling, price structures, and strategic resource management.
• Responsible for assessing the market, quantifying opportunities, and financing programs to meet profit goals within the brewery
• Strategized and executed social media ad campaigns designed to reach new, targeted audiences.
• Executed corporate re-branding initiatives across all business channels, including but not limited to social media platforms, internal messaging, and sales materials.
• Provided leadership for product merchandisers and content producers to ensure all projects reflected the brand's vision and aligned with marketing & sales goals.

Athens, Georgia, US

• Development and execution of social media strategies to support digital marketing goals and brand visibility.
• Launched and grew social media accounts, increasing average weekly Facebook reach by over 400% in just three months.
• Shaping content creation through careful analysis of past performance and audience engagement.
• Created and monitored email marketing campaigns via MailChimp.
• Conceptualized promotions, contests and original content.

• Routed Southeastern tours in college markets for emerging indie artists on Lujen's growing roster.
• Coordinated bookings and provided all band assets for upcoming shows.
• Partnered with local and national radio stations to promote artists' new releases and upcoming tour dates.
• Developed content and graphic design for artists' social media promotion.
• Provided day-of-show support to artists performing at local venues.

• Directed the strategy, production, distribution, transcription, and promotion of three podcast series.
• Pitched segment ideas to producers and collaborated on content conceptualization.
• Conducted pre-interviews and supplemental research for various industry leaders and booked featured guests.

Athens, Georgia, US

• Responsible for the image, engagement, and all public relations for our organization, both online and offline.
• Devised strategies on the manner at which to portray HEROs and held final decision on brand management.
• Managed all social media platforms and creative content, including the organization website.
• Oversaw all positions in the Communications family and facilitate relationships between members.

Athens, Georgia, US

• Implemented campaigns to better the organization reputation both on campus as well as across the state.
• Utilized committee to develop marketing campaigns for all HEROs initiatives and events.
• Created and sent newsletters to parents and alumni monthly.
• Coordinated promotions with local media outlets.

London, GB

• Attended the 8 day Cannes Lions Festival through a study abroad program with the University of Georgia.
• Participated in interactive seminars to learn about unique aspects of the advertising field.
• Networked with experienced professionals in order to gain insight and promote personal growth.

Bachelor Of Arts - Ba, Advertising

Certificate, Music Business