• Led comprehensive training seminars consulting prospective and existing clients on strategies to leverage digital marketing, software, and emerging tech to produce new customers and revenue streams.• Generated brand awareness through one-day conferences in 86 cities across the U.S.• Executed value-based selling to generate pipeline in transactional and strategic engagements.• Built and maintained relationships and rapport with prospective, current, and past clients and partners to strengthen partnerships and increase LTV.• Collaborated cross-functionally with internal stakeholders to drive improved sales and marketing processes.

• Developed and produced multi-channel marketing campaigns and collateral to support overall revenue goals.• Generated qualified leads through the execution of outbound and inbound marketing initiatives.• Responsible for all aspects of Search Engine Optimization management.• Conducted market research to anticipate client perceptions, manage challenges and maximize results.• Worked closely with the product team to drive on-site conversions through UX/UI and content optimization.

• Oversaw product growth through financial modeling, price structures, and strategic resource management.• Responsible for assessing the market, quantifying opportunities, and financing programs to meet profit goals within the brewery• Strategized and executed social media ad campaigns designed to reach new, targeted audiences.• Executed corporate re-branding initiatives across all business channels, including but not limited to social media platforms, internal messaging, and sales materials.• Provided leadership for product merchandisers and content producers to ensure all projects reflected the brand's vision and aligned with marketing & sales goals.

• Development and execution of social media strategies to support digital marketing goals and brand visibility.• Launched and grew social media accounts, increasing average weekly Facebook reach by over 400% in just three months.• Shaping content creation through careful analysis of past performance and audience engagement.• Created and monitored email marketing campaigns via MailChimp.• Conceptualized promotions, contests and original content.

• Routed Southeastern tours in college markets for emerging indie artists on Lujen's growing roster.• Coordinated bookings and provided all band assets for upcoming shows.• Partnered with local and national radio stations to promote artists' new releases and upcoming tour dates.• Developed content and graphic design for artists' social media promotion.• Provided day-of-show support to artists performing at local venues.

• Directed the strategy, production, distribution, transcription, and promotion of three podcast series.• Pitched segment ideas to producers and collaborated on content conceptualization.• Conducted pre-interviews and supplemental research for various industry leaders and booked featured guests.

• Responsible for the image, engagement, and all public relations for our organization, both online and offline. • Devised strategies on the manner at which to portray HEROs and held final decision on brand management.• Managed all social media platforms and creative content, including the organization website.• Oversaw all positions in the Communications family and facilitate relationships between members.

• Implemented campaigns to better the organization reputation both on campus as well as across the state.• Utilized committee to develop marketing campaigns for all HEROs initiatives and events.• Created and sent newsletters to parents and alumni monthly.• Coordinated promotions with local media outlets.

• Attended the 8 day Cannes Lions Festival through a study abroad program with the University of Georgia.• Participated in interactive seminars to learn about unique aspects of the advertising field.• Networked with experienced professionals in order to gain insight and promote personal growth.