Emma Craig Email and Phone Number
At Workhuman, my team capitalizes on multi-channel marketing to enhance the Social Recognition solution, driving meaningful user engagement within our rewards ecommerce platform. We've seen substantial growth through strategic go-to-market initiatives and the data-driven communications roadmap I developed. My expertise includes unlocking opportunities for mid-market and enterprise clients, leveraging omni-channel marketing, data analytics, and timeline management to foster meaningful connections that elevate the end user experience while delivering significant revenue to the company. Looking forward to connecting and learning more about strategic opportunities and how our passions align!
Workhuman
View- Website:
- workhuman.com
- Employees:
- 666
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Manager, E-Commerce Business StrategyWorkhuman Jul 2023 - PresentBusiness manager for the Social Recognition solution of the Workhuman HR software system; leading go-to-market strategies and executing monthly multi-channel marketing campaigns (emails, mobile app, and in-product guides) while establishing communications roadmap to unlock critical opportunities within the rewards ecommerce platform for mid-market and enterprise clients
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Senior Lifecycle Marketing Specialist, E-CommerceWorkhuman Mar 2022 - Jun 2023Led behavior-based user segmentation analysis while developing cross-functional process improvement plans to support future program and channel expansion; spearheading data-based, marketing globalization strategy aimed at maximizing user redemptions within the ecommerce store– resulting in +110% YoY audience growth
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Strategic Account ManagerAmazon Dec 2019 - Feb 2022Strategic consultant and account owner for top tools and lawn & garden vendor, Stanley Black & Decker (SBD); identified vendor opportunities across marketing, advertising, merchandising, and supply chain – resulting in +70% YoY account growth during tenure -
Assistant Buyer- Inc RtwMacy'S Apr 2019 - Dec 2019New York City Metropolitan AreaOwned pre-buy assortment analytics for INC women’s Missy assortment managing seasonal pricing strategy, visual and print marketing plans, and weekly reporting on progress toward plan and financial targets -
Assistant Product Manager- Inc And Bar Iii SweatersMacy'S Jan 2018 - Mar 2019Greater New York City AreaManaged the development cycle for the INC & Bar III sweater category; worked cross-functionally with the design team to pursue calculated opportunities supported by historical data while managing cost negotiations and purchase orders with overseas partners to meet internal mark-up goals
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Executive Development ProgramMacy'S Oct 2017 - Dec 2017Greater New York City AreaSelected for competitive Executive Development Program, completing 10 weeks of corporate retail training while learning key merchandising, retail analytics, and marketing strategies; mastered Excel and pivot table analysis as well as key internal assortment management systems (Order Management System, Product Lifecycle Management, Affinity Planning, & Omnichannel Assortment Analytics)
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Resident AssistantUniversity Of Pennsylvania Aug 2015 - May 2017Greater Philadelphia Area -
Public Relations InternCashman & Associates Communications • Brand Management • Strategic Solutions Aug 2016 - Dec 2016Greater Philadelphia Area -
Designer Relations InternFlagship (Formerly Colabination) May 2016 - Aug 2016Greater Philadelphia Area
Emma Craig Education Details
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Communications And Consumer Psychology
Frequently Asked Questions about Emma Craig
What company does Emma Craig work for?
Emma Craig works for Workhuman
What is Emma Craig's role at the current company?
Emma Craig's current role is E-commerce Business Strategy @ Workhuman | User Engagement (Formerly Amazon).
What schools did Emma Craig attend?
Emma Craig attended University Of Pennsylvania.
Who are Emma Craig's colleagues?
Emma Craig's colleagues are Jennifer Matthew, Shrm-Scp, Phr, Siobhan Ryan, Isobel Emerson, Vanessa Barbosa, Светлана Коваль, Aoife Nolan, Heather B. Pearce.
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Emma Craig
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Emma Craig
Music Public Relations | Social Media Content Creation | Vip Assistant At Live NationLos Angeles Metropolitan Area -
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