Emma Vaughan Email & Phone Number

Englewood Cliffs, New Jersey, United States

Englewood Cliffs, New Jersey, United States

South Deerfield, Massachusetts, United States

• Developed and executed global, integrated commercialization programs to engage consumers and drive a consistent message across the branded retail and wholesale businesses for a $1B+ portfolio of brands• Partnered with cross-functional teams and agency partners to develop content in support of product launch priorities including visual direction, photography, copy, video, and enhanced digital shelf assets• Drove consumer-facing brand communications calendar including email content for 7M+ subscribers, resulting in 30% lift in engagement and improved non-promo performance• Partnered with channel team to provide customer-specific activation support including organic and paid media, influencer collaborations, signage, and displays for Amazon, Walmart, Target, Kohl’s, and others

Springfield, Massachusetts Area

• Developed central copy and content database to drive consistent brand voice across all channels• Led major overhaul to photo request, approval, and digital asset management process resulting in 2-3 weeks shorter turnaround times, improved final images, and smoother user experience• Supported successful migration of 50K+ digital assets and 2.6K users to enterprise system by designing new metadata structure, creating product dictionary, and adjusting system to fit business needs• Supervised all digital asset management work, assigning tasks to DAM Coordinator and team of power users• Established Nature’s Wick brand identity and visual style to support initial ecommerce launch

Bloomington, Indiana

• Led team of 10 executive board members and over 20 directors in weekly meetings, creating a positive work environment focused on open communication, leadership development, and accountability• Administered all advertising, communication, event planning, and membership management duties for executive board members and directors to ensure alignment with overall chapter branding and membership retention strategy• Wrote and designed Chapter Plan and Annual Report, earning a Top 10 ranking (out of over 370 chapters) in 2018 and earning a Top 25 ranking in 2016 and 2017• Directed a committee of over ten associates to advertise a fundraiser that provided over $1,000• Created materials including flyers, business cards, social media graphics, apparel, and campus advertisements to meet new member recruitment goals

New York, New York

• Developed an in-depth digital marketing recommendation for Maybelline brand website by defining the purchase journey for an online cosmetics customer and determining the brand experience needed to win in each phase of that journey, against competitors• Supported core business and competed with indie brands by creating a sample ecommerce exclusive launch• Assisted in the development of nail animation trend research, concept development, shade selection, and name ideation

Zionsville, Indiana

• Created and executed a social media marketing action plan for Instagram, Facebook, Pinterest, and Twitter to reach a new marketing segment and create a larger community surrounding the existing brand • Styled new logo with variations for different uses, store website, and newsletter layout for over 1,000 subscribers

Bloomington, Indiana

• Maintained fraternity Instagram, Facebook, and website with regular posting and special attention to key events resulting in a 500% increase in post reach and 700% increase in engagement• Produced videos, coordinated social media campaigns, and designed marketing materials to increase brand recognition on campus• Planned an information session, social event, and professional case competition to attract new members and give members a chance to review candidates• Coordinated tasks between eight committee members to run events, review resumes, and interview applicants over two weeks• Organized and oversaw a Professional Photography fundraising event, taking and editing professional portraits for Indiana University students during a one-day event to raise money towards a total of over $1,200Previous: Technology Director, Social Media Director, Historian, Fundraising Associate

Seville, Spain

• Designed flyers, pamphlets, magazines, and other materials using Adobe Photoshop, InDesign, and Illustrator• Translated articles between English and Spanish for magazines and newsletters to foster cross-cultural communication• Managed social media accounts for clients by collecting interesting and relevant articles to share on Twitter and Facebook and researching effective wording and tagging strategies to reach potential followers

Zionsville, Indiana

• Developed social media marketing strategy for restaurant to advertise live entertainment, drink specials, and community events• Created training manual for new hires outlining training process for hosts, expediters, and servers• Provided friendly, accurate, and fast service while practicing suggestive sales techniques to sell specials, appetizers, desserts, and beverages

Zionsville, In

• Managed cash register operations, customer service, merchandising, store inventory, store signage and displays, photo processing equipment, and photo orders to ensure prompt and professional customer service• Assisted customers in a friendly and efficient manner, catering to their shopping needs and creating a positive in-store experience for all guests• Managed inventory and displays for beauty department, keeping up-to-date on latest trends and products in order to help customers more effectively• Earned Employee of the Month status after developing a standardized shirt-folding technique for all employees to use, the improved presentation of which improved our t-shirt sales by 500%

Bachelor'S Degree, Marketing

Activities and Societies: Kelley ACE Scholars, Herbert Presidential Scholars, Kelley Honors Program, Kelley Living-Learning Center.

Valencia, Spain

The IUHPFL is a seven-week study abroad program for Indiana high school students. The program consists of a combination of intensive.