Emma Daly Email & Phone Number

Hartford, Ct, Us

► Drives ideation and execution of paid media strategy for the top product category achieving aggressive YoY sales growth in 2024.► Leads end-to-end campaign setup, measurement, and optimization, enhancing ROI through data-driven insights across multiple platforms including Google, Bing, Meta, Amazon, and eBay.► Analyses marketing, business, and trend data to provide actionable business insights to drive sales and support the long term health of the business.► Implements testing to refine ad creative, copy, and landing pages, continuously optimizing based on performance.► Collaborates with cross-functional teams to boost profitability, enhance customer experience, and drive business growth.

Bentonville, Arkansas, Us

► Responsible for Paid Search & Paid Social advertising for Walmart’s DTC Home Brands.► Develops strategy recommendations, executes, and optimizes paid campaigns to achieve strict sales and ROAS goals across Google Ads and Bing Ads.► Created a full funnel search strategy by leveraging brand and non-brand text, shopping, Performance Max, Discovery, and display ads ► Oversees Paid Social strategy and performance for conversion and brand awareness campaigns across Facebook, Instagram, Pinterest, and Tiktok ads.► Analyzes data to garner actionable insights about the business, industry trends, creative, ad optimizations, and cross-channel strategy► Leverages AI tools and technology to reach qualified users, grow sales, and improve engagement metrics► Runs regular tests and optimizes based on findings. Tests include landing page, ad copy, creative testing, audience targeting, new campaign and ad types, beta opportunities, and more► Collaborates with cross-functional teams like marketing, merchandising, brand, analytics, finance, and engineering to create cohesive strategies that maximize sales and performance across the entire business

El Segundo, Ca, Us

► Managed, planned, and executed Google, Bing, Display, Shopping, and YouTube ads campaigns across various high visibility beauty brands like JLo Beauty and Meaningful Beauty.► Scaled the paid search program with a full-funnel strategy across Google and Bing (search, shopping, display, YouTube, Discovery ads).► Launched a robust retargeting initiative to re-engage users who left site without converting.► Developed search, shopping, and display strategies to launch successful new brands, like JLo Beauty.► Regularly ran tests (ad copy, landing page, creative) and optimized campaigns based on findings.► Delivered wrap-up reports, weekly channel / competitive insights, and quarterly business reviews.► Supported an agency in managing affiliate, SMS, and email marketing

London, Gb

► Planned, managed, and optimized adidas’ Amazon Search campaigns across multiple business units and licensees to achieve KPI goals (ROAS, ad attributed sales, topline sales)► Led the day-to-day management of AMS/Retail team workflow and oversight of Amazon search recommendations, execution details, budgets/accounting and performance.► Trained and managed 3 associates and senior associates

London, Gb

► Managed paid and retail search activity for Sony PlayStation’s Hardware division, overseeing campaigns across Adwords, Bing Ads, Amazon Marketing Services, Walmart, and the Criteo network ► Developed SEM tactical plans, strategy recommendations, and wrap-up reports► Analyzed search data and made regular optimizations to maximize performance► Trained and managed associates and senior associates

London, Gb

► Optimized PlayStation campaigns across AdWords, Bing Ads, and Amazon Search to achieve KPI goals and drive sales► Managed all retail search activity and retail partnerships across Amazon and Criteo► Created and presented tactical recommendations and a quarterly business review► Performed ad copy and landing page tests, then optimized based on findings

London, Gb

► Executed and maintained PlayStation’s paid search, Amazon, and YouTube campaigns► Created ad copy and keyword lists, monitored budget pacing, performed search query analyses, pulled data reports, trafficked YouTube tags, and diagnosed account issues through troubleshooting► Built and optimized Amazon Search campaigns with minimal supervision to drive sales and a strong ROAS► Created new processes and organizational docs to improve workflow

► Design, execute, and maintain organic marketing strategies and activities across Twitter, Instagram, LinkedIn, Facebook, email, and web► Improve site SEO with effective content, metadata interpretation, and keyword implementation► Create content including photographs, flyers, website banners and ads, press releases, blog posts, and email blasts to attract new audiences, spread awareness, and strengthen existing connections

Ithaca, Ny, Us

► Assist in teaching courses related to financial management and executive leadership► Finance topics include: key performance indicators, ratio analysis, statistical decision making, raising and investing capital, cost of capital, CAPM, NPV, IRR, discounted cash flow, and more► Executive Leadership topics: strategic positioning in markets, competitive advantage and profitability, and using game theory for competitive analysis

► Contributed to projects related to market assessment, cost of capital, regulatory matters, and forecasting► Maintained market models, completed research tasks, and performed data analysis using Excel ► Collected and analyzed data to determine the most cost effective areas for natural gas expansion ► Assisted in the development of recommendations regarding client ROE and assessment of capital structure to be used for ratemaking purposes► Performed company, client, and industry related research using tools such as SNL Financial, Value Line, Morningstar, and Zacks Investment Research

Bachelor Of Science, Business Administration; Finance

Financial Management And Accounting Certification Program, Accounting And Finance