Emma Daly work email
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Senior paid marketing and retail search strategist with 9 years of experience developing multimillion dollar, data-driven digital marketing campaigns that grow sales, boost brand awareness, and drive consideration. I have additional strengths in strategy development and implementation, data analysis and insights, brand launch, optimization, and reporting. I craft corporate marketing strategies to address opportunities and to achieve maximum sales, securing long-term profitability.Previously, I managed SEM, Amazon search, YouTube, shopping, paid social, and/or display ads for other leading brands like adidas, Sony PlayStation, Walmart, and JLo Beauty.
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Senior Paid Media ManagerHvacdirect.ComHartford, Ct, Us
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Senior Paid Media ManagerHvacdirect.Com Feb 2024 - Present► Drives ideation and execution of paid media strategy for the top product category achieving aggressive YoY sales growth in 2024.► Leads end-to-end campaign setup, measurement, and optimization, enhancing ROI through data-driven insights across multiple platforms including Google, Bing, Meta, Amazon, and eBay.► Analyses marketing, business, and trend data to provide actionable business insights to drive sales and support the long term health of the business.► Implements testing to refine ad creative, copy, and landing pages, continuously optimizing based on performance.► Collaborates with cross-functional teams to boost profitability, enhance customer experience, and drive business growth. -
Senior Marketing Manager, Paid Search & Paid SocialWalmart Jan 2022 - Dec 2023Bentonville, Arkansas, Us► Responsible for Paid Search & Paid Social advertising for Walmart’s DTC Home Brands.► Develops strategy recommendations, executes, and optimizes paid campaigns to achieve strict sales and ROAS goals across Google Ads and Bing Ads.► Created a full funnel search strategy by leveraging brand and non-brand text, shopping, Performance Max, Discovery, and display ads ► Oversees Paid Social strategy and performance for conversion and brand awareness campaigns across Facebook, Instagram, Pinterest, and Tiktok ads.► Analyzes data to garner actionable insights about the business, industry trends, creative, ad optimizations, and cross-channel strategy► Leverages AI tools and technology to reach qualified users, grow sales, and improve engagement metrics► Runs regular tests and optimizes based on findings. Tests include landing page, ad copy, creative testing, audience targeting, new campaign and ad types, beta opportunities, and more► Collaborates with cross-functional teams like marketing, merchandising, brand, analytics, finance, and engineering to create cohesive strategies that maximize sales and performance across the entire business -
Digital Marketing Manager, Paid SearchGuthy|Renker Feb 2020 - Jan 2022El Segundo, Ca, Us► Managed, planned, and executed Google, Bing, Display, Shopping, and YouTube ads campaigns across various high visibility beauty brands like JLo Beauty and Meaningful Beauty.► Scaled the paid search program with a full-funnel strategy across Google and Bing (search, shopping, display, YouTube, Discovery ads).► Launched a robust retargeting initiative to re-engage users who left site without converting.► Developed search, shopping, and display strategies to launch successful new brands, like JLo Beauty.► Regularly ran tests (ad copy, landing page, creative) and optimized campaigns based on findings.► Delivered wrap-up reports, weekly channel / competitive insights, and quarterly business reviews.► Supported an agency in managing affiliate, SMS, and email marketing -
Amazon Search Manager (Adidas)Mediacom Jan 2019 - Jan 2020London, Gb► Planned, managed, and optimized adidas’ Amazon Search campaigns across multiple business units and licensees to achieve KPI goals (ROAS, ad attributed sales, topline sales)► Led the day-to-day management of AMS/Retail team workflow and oversight of Amazon search recommendations, execution details, budgets/accounting and performance.► Trained and managed 3 associates and senior associates -
Paid Search Manager (Sony Playstation)Mediacom Dec 2017 - Feb 2019London, Gb► Managed paid and retail search activity for Sony PlayStation’s Hardware division, overseeing campaigns across Adwords, Bing Ads, Amazon Marketing Services, Walmart, and the Criteo network ► Developed SEM tactical plans, strategy recommendations, and wrap-up reports► Analyzed search data and made regular optimizations to maximize performance► Trained and managed associates and senior associates
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Senior Associate, Paid Search (Sony Playstation)Mediacom Oct 2017 - Dec 2017London, Gb► Optimized PlayStation campaigns across AdWords, Bing Ads, and Amazon Search to achieve KPI goals and drive sales► Managed all retail search activity and retail partnerships across Amazon and Criteo► Created and presented tactical recommendations and a quarterly business review► Performed ad copy and landing page tests, then optimized based on findings
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Associate, Paid Search (Sony Playstation)Mediacom Jun 2016 - Oct 2017London, Gb► Executed and maintained PlayStation’s paid search, Amazon, and YouTube campaigns► Created ad copy and keyword lists, monitored budget pacing, performed search query analyses, pulled data reports, trafficked YouTube tags, and diagnosed account issues through troubleshooting► Built and optimized Amazon Search campaigns with minimal supervision to drive sales and a strong ROAS► Created new processes and organizational docs to improve workflow
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Social Media & Marketing ManagerSherman Oaks Chamber Of Commerce Feb 2015 - Jun 2016► Design, execute, and maintain organic marketing strategies and activities across Twitter, Instagram, LinkedIn, Facebook, email, and web► Improve site SEO with effective content, metadata interpretation, and keyword implementation► Create content including photographs, flyers, website banners and ads, press releases, blog posts, and email blasts to attract new audiences, spread awareness, and strengthen existing connections -
Teaching Assistant, Financial Management And AccountingEcornell Nov 2013 - Jun 2016Ithaca, Ny, Us► Assist in teaching courses related to financial management and executive leadership► Finance topics include: key performance indicators, ratio analysis, statistical decision making, raising and investing capital, cost of capital, CAPM, NPV, IRR, discounted cash flow, and more► Executive Leadership topics: strategic positioning in markets, competitive advantage and profitability, and using game theory for competitive analysis -
Associate, FinanceSussex Economic Advisors, Llc May 2013 - Oct 2014► Contributed to projects related to market assessment, cost of capital, regulatory matters, and forecasting► Maintained market models, completed research tasks, and performed data analysis using Excel ► Collected and analyzed data to determine the most cost effective areas for natural gas expansion ► Assisted in the development of recommendations regarding client ROE and assessment of capital structure to be used for ratemaking purposes► Performed company, client, and industry related research using tools such as SNL Financial, Value Line, Morningstar, and Zacks Investment Research
Emma Daly Skills
Emma Daly Education Details
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Ithaca CollegeBusiness Administration; Finance -
Cornell UniversityAccounting And Finance
Frequently Asked Questions about Emma Daly
What company does Emma Daly work for?
Emma Daly works for Hvacdirect.com
What is Emma Daly's role at the current company?
Emma Daly's current role is Senior Paid Media Manager.
What is Emma Daly's email address?
Emma Daly's email address is ed****@****aca.edu
What is Emma Daly's direct phone number?
Emma Daly's direct phone number is +160329*****
What schools did Emma Daly attend?
Emma Daly attended Ithaca College, Cornell University.
What are some of Emma Daly's interests?
Emma Daly has interest in Children, Economic Empowerment, Civil Rights And Social Action, Environment, Education, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Health.
What skills is Emma Daly known for?
Emma Daly has skills like Microsoft Excel, Finance, Microsoft Office, Social Media, Product Marketing, Bloomberg, Financial Reporting, Google Adwords, Bing Ads, Amazon Marketing Services, Youtube, Wordpress.
Who are Emma Daly's colleagues?
Emma Daly's colleagues are Thomas Coderre, Alexa Mcvety, Scott Atkinson, Russ Breen.
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