Scott Atkinson Email and Phone Number
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Guiding businesses both big and small to larger revenues through eCommerce and digital marketing.With a foot in both the corporate and small business business worlds, Scott is a veteran in digital marketing, direct marketing, and eCommerce who combines those skills with his roots in journalism and publishing to provide companies and clients with top-notch engagement strategies to acquire new customers, build loyalty, and grow lifetime value.Currently, Scott is the Director of Marketing for the industry-leading direct-to-consumer sites HVACDirect.com and BBQDirect.com and previously was the head of direct marketing for ACCO Brands, LLC and led eCommerce and Creative Services for Gardens Alive! Inc.
Hvacdirect
View- Website:
- hvacdirect.com
- Employees:
- 11
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Director Of MarketingHvacdirect Mar 2019 - PresentTroy, OhioDriving sales and traffic for HvacDirect.com and BBQDirect.com in the home comfort industry.Direct all marketing efforts plus P&L administration for direct-to-consumer eCommerce sites: - Revenue demand generation- Leads SEO, paid search, affiliates, and social media- Online advertising budget, staff and operational overhead. - Leads product development and price- Conversion rate optimization, testing strategy, and site improvements- Content strategy: Video, UGC, high-funnel customer content- Own and administer marketplaces business units (AMZ, eBay, WayFair, etc.)- Category and audience expansion, and data management and analytics.
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Sr. Direct Marketing ManagerAcco Brands Jan 2016 - Feb 2019Kettering, OhManaged P&L and all B2B and B2C direct marketing activities for 14 eCommerce sites. Hired and developed staff of 9 marketers, managed vendors, and drove strategy within Paid Search, Paid Social, Email, Direct Mail, Performance Marketing and SEO. -
Retention & Acquisition Marketing ManagerAcco Brands Apr 2014 - Jan 2016Kettering, OhManaged all campaign activities for B2C direct sales, including offline and online marketing. Launched 8 web sites in conjunction with Brand and Product teams to drive new product launches and capture new customers while maintaining high retention rates among returning customers
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New Consumer Acquisition ManagerAcco Brands Dec 2012 - Apr 2014Directed B2C prospecting efforts across all channels. Expanded digital footprint by launching new campaigns incl. Paid Social, Remarketing, Marketplaces, Google Shopping, on-site A/B testing, and Display advertising.
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Ecommerce ManagerGardens Alive Oct 2010 - Dec 2012Directed all eCommerce efforts across 18 sites in the U.S. & Canada, including complete campaign management for Email, Paid Search, and Performance Marketing. -
Creative Services ManagerGardens Alive Sep 2008 - Sep 2010Manage entire creative process for catalogs, direct mail, and web creative for Gardens Alive's horticultural brands.
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Managing Editor, Garden Solutions MagalogMarilyn Black & Associates, Inc. Apr 2006 - Aug 2008Pipersville, PaDeveloped and wrote all internal advertising content and coordinated with outside sponsors. Hired and edited the work of outside freelance writers and photographers. Wrote feature articles and managed the production schedule of the publication.Garden Solutions was a magalog designed to sell Gardens Alive’s products via content articles, special offers, & ads.
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Managing Editor, Sing Out! MagazineSing Out! Corp. May 2000 - Apr 2006Bethlehem, PaManaged entire production of magazine. Directed in-house staff, freelance writers, advertising and business development. Negotiated licensing terms for recordings and sheet music.
Scott Atkinson Skills
Scott Atkinson Education Details
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Mass Communication/Media Studies
Frequently Asked Questions about Scott Atkinson
What company does Scott Atkinson work for?
Scott Atkinson works for Hvacdirect
What is Scott Atkinson's role at the current company?
Scott Atkinson's current role is Digital Marketing & eCommerce Expert.
What is Scott Atkinson's email address?
Scott Atkinson's email address is sc****@****ail.com
What is Scott Atkinson's direct phone number?
Scott Atkinson's direct phone number is +184779*****
What schools did Scott Atkinson attend?
Scott Atkinson attended York College Of Pennsylvania.
What skills is Scott Atkinson known for?
Scott Atkinson has skills like Email Marketing, Digital Marketing, E Commerce, Online Marketing, Direct Mail, Management, Web Analytics, Brand Management, Direct Marketing, Google Analytics, Social Media Marketing, Marketing Communications.
Who are Scott Atkinson's colleagues?
Scott Atkinson's colleagues are Alexa Mcvety, Thomas Coderre, Russ Breen.
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Scott Atkinson
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