Emma Goins Email & Phone Number

Austin, Texas, United States

- Strategist who designed differentiated, consumer-centric brand strategies — leveraging qualitative and quantitative research insights — for companies across financial services, healthcare, telecommunications, and entertainment that were eagerly adopted by senior leaders.- Program Manager who executed a new commercial origination program for 24 of the firm's top sellers that generated over $22M in revenue, representing nearly 25% of the firm’s North America wins in 2024.- Product Manager responsible for implementing the firm's multi-million-dollar prospecting and customer relationship management system, designing seller enablement and account growth playbooks, and reporting engagement metrics leveraging Microsoft PowerBI Dashboards, resulting in adoption of new processes among dozens of teams to drive success.- Member of the Prophet healthcare vertical and Austin office lead for Women@Prophet.

Austin, Texas, United States

- Developed the 2022 company marketing plan — leveraging insights from an audit of 50 + competitors — that outlined core buyer personas, decision journeys, messaging maps, an editorial calendar, and a content marketing strategy.- Co-created the company employee value proposition leveraging insights from 10+ stakeholder interviews, a robust competitive audit of 25 competitors, and a collaborative virtual work session.- Designed and launched the first qualified lead generation newsletter in Eloqua, generating a CTR of 1% in the first quarter among a dataset of 500 qualified senior marketing contacts.- Created the company Valiente Awards website in Wordpress and the 2020 winners announcement video in Adobe Premiere Rush to drive awareness of the agency among our target audience.- Supported demand generation efforts by managing and executing the agency’s social media strategy and national award submission strategy — leading to 2 digital excellence wins and thousands of impressions.

New York, United States

- Developed research-driven purpose focus areas for a large financial services company.- Synthesized insights from 12 stakeholder interviews to validate and refine focus areas.

Austin, Texas, United States

- Designed a pilot Rainforest Ambassador program that aims to provide career development opportunities to a cohort of 25 college students in the fields of journalism, public relations, and impact assessment.- Focused on engaging student organizations via a strategy targeting 200 groups at the University of Texas at Austin.- Coordinated an event at NY Climate Week that targeted Next Gens and announced the pilot career accelerator program.(Rainforest Partnership is a nonprofit with the mission of protecting tropical rainforests by working with indigenous communities to develop sustainable livelihoods that respect both people and nature.)

- Contacted over 70 traditional and digital media outlets to promote marketing content supporting the mission of the organization.- Raised $1,052 in five weeks and mobilized 20 people to contact Congress in support of poverty-reducing legislation.- Created a branding campaign that has reached 199 student organizations at the University of Texas at Austin.- Reached a potential awareness of 100,000 people through traditional and digital media outlets.- Received two postings of personal graphics in the org-wide newsletter.The Borgen Project is a nonprofit dedicated to making global poverty a focus of U.S. foreign policy.

Austin, Texas, United States

- Performed 45 steps of service per table in an upscale restaurant, successfully multitasking in a fast-paced environment while remaining accessible to the guests.- Mastered extensive menu, cocktail, and wine pairing knowledge.- Co-served parties of 10+ people in private dining rooms.

Cypress, Texas

- Assisted an average of 500-1,000 guests a day while maintaining order among 40+ servers.- Conversed with guests on the way to their table to create a welcoming environment.- Managed OpenTable as "Board Runner" and answered phone calls.

Cypress, Texas

- Created workout compilations, testimonial videos, and the main Facebook header to increase network effects on Facebook, Twitter, and Instagram.- Achieved over 1,000 reaches on several Facebook posts and hundreds of views on workout videos.- Coached clients and lead stretch routines, helping contribute to a 23% increase in membership.

Houston, Texas Area