ABC Entertainment, Planning

Oversaw 2020-21 theatrical FYC digital media campaigns

• Oversaw budgets, strategy, media plans and learning agendas for international markets across 18+ film titles per year, contributing to the on-going success of major franchises such as DC Comics, The Wizarding World of Harry Potter, LEGO, and The Conjuring Universe• Centralized major campaign activity — including trailer promotion and global media buys — from regional and local markets to Home Office to ensure consistency and reduce inefficiencies, resulting in a 56% YOY increase in annual Home Office budgets• Used first- & third-party research to create bespoke media strategies per title, deployed across 60+ markets• Served as day-to-day planning contact and decision maker for media agencies, managing budgets and timelines and providing regular feedback. Summarized all international media activity for executives and filmmakers• Structured strategic and tactical annual learning agendas across major media partners including Google, Facebook, and Twitter, with access to alpha and beta opportunities to innovate and improve creative and media performance• Led weekly international signals meeting to review data and insights per title with teams across digital marketing, digital insights, distribution, marketing and research

Lionsgate Home Entertainment• Crafted and led comprehensive digital media plans with an average annual $7.6MM budget across 60+ campaigns tailored to formats such as EST, DVD/Blu-Ray, VOD, SVOD, and day/date releases• Provided feedback and mentorship to two senior and one junior associate throughout the campaign lifecycle and comprehensive end of campaign post-buy reports• Built a comprehensive planning calendar to set deadlines and client expectations, improving cross-functional communication• Developed test opportunities with client and publisher teams, including sales attribution and targeting analysis

• Drove 100% sales lift across Barbie products with Mattel’s largest-ever digital campaign in Q4 2014• Developed cohesive brand strategies, communicated objectives to vendors, directed assistant media planners on each campaign and overall managed a team of seven• Evaluated performance across desktop, mobile, tablet, connected devices, display, social media, video, and custom content weekly to optimize return on investment and reach brand and product objectives

Planned, implemented and oversaw spot broadcast and digital media strategies for multiple Honda Dealer Associations spanning over 30 markets.

Assisted in offline media planning for Honda Regional Marketing and Honda Dealer Associations

- Worked with artists and management to create, implement and manage social media strategy across properties.- Tracked weekly data from various sources (including Nielsen Soundscan and Google Analytics) to reassess and evaluate social media strategy.- Collaborated with marketing team to conceptualize unique promotional opportunities for clients.

· Created promotional materials across media for campus leadership opportunities· Collaborated with marketing team to develop reports tracking team progress and identifying opportunities for growth· Utilized Google Analytics, research and strategic analysis to prepare reports evaluating team progress and highlighting opportunities for growth

· Developed and presented marketing plan to increase younger viewership of daytime first-run talk show "The Doctors" to key executives· Conducted informational interviews with department heads throughout the company

· Proofread articles in the final stages of production as well as conducted light fact-checking

· Obtained client contact information, conducted sales calls and disseminated information about The Rundown to potential clients specific to Los Angeles edition