Emma Grey Williams Email & Phone Number

Berkhamsted, England, United Kingdom

Babblevoice is a smart cloud-hosted telephony system built specifically for GP surgeries. It is simple to use, yet meets the complex needs of today’s GP practices, CCGs and PCNs. We excel in areas such as cost effectiveness, line capacity, flexibility, remote-working, and real-time reporting. All with no minimum contract terms or exit fees. Our mission is to deliver a phone system that supports surgeries in delivering care to patients, with functionality that includes:- intelligent call routing and queuing enabling telephone triage- integration with EMIS and SystmOne allowing secure automated access to patient records- automated patient-led booking and managing of appointments- call recording for monitoring and training- real-time reportingwww.babblevoice.com

Berkhamsted

Key brands I have completed marketing consultancy projects for: Maplin ElectronicsGaucho & CAU Restaurants Oakman Inns Specialties: Strategic marketing planning, Communications, Brand Management, Brand Planning, Brand KPI's analysis, Local marketing development, Planning and Budgeting ATL/BTL Campaign

Berkhamsted

My mission is to help people build their self confidence through being happy with the way they look and ensuring they achieve their personal goals.If you are looking to make the most of yourself and your image, then I’d love to work with you. I can show you what looks great on you, whether it be the colours that suit you best, or the styles to suit and flatter your shape. I offer a range of services:Colour Consultation - understand the best colours for you Style Consultation - find clothes to suit your shape & personality Make-up Lesson – how to apply a great look for you Full Image Consultation - the full works! Available for both men and women Wardrobe Detox – get your wardrobe working for you Personal Shopping – shopping made easyImage workshops – For groups - understand the power of your personal image and brandIn my work, I draw on my experience as a marketing professional, working with a range of companies and sectors. Throughout my corporate career I have always applied the skills which I now want to share with others: The power of positivity, making first impressions count & developing personal and company image & brands!

Tring, Hertfordshire, United Kingdom

London, United Kingdom

• Managed day to day marketing for 22 CAU restaurants nationwide plus 1 in Amsterdam• Planned & executed all marketing activities from menu development through to launch comms• Worked with the Marketing Director to develop & implement strategic marketing projects across the business. Projects included: brand development, menu launches and process, single customer view, tiered pricing

London, United Kingdom

Lead a variety of brand marketing projects including: - Christmas Gift Guide- Smart Home brochure- Maplin Insiders Community - Monthly promotional campaigns

London, United Kingdom

Responsibilities:• Led the development of commercial marketing strategies across the 5 international brands: Upper Crust, Caffe Ritazza, Camden Food Company, Panopolis and Le Grand Comptoir• Delivered an ongoing promotional calendar across the world, working with key marketing contacts to ensure effective global implementation and evaluation• Responsible for development of brand guidelines to ensure consistency across the international brands globallyKey achievements:• Led the development of globally aligned seasonal product launches in 20 countries across Europe, EEME, Asia and North America • Worked closely with UK commercial marketing teams to develop and share supplier funding best practise, leading to the development and roll out of globally group commercial deals

London, United Kingdom

Responsibilities:• Developed a programme of local marketing strategies across 420+ restaurants, addressing key local restaurant challenges, driving covers and delivering ROI through promotional effectiveness, contributing to driving LFL sales growth of 6.9%• Delivered a marketing programme driving brand reappraisal of 60 refurb restaurants, delivering 14% sales growth versus the core estateKey achievements:• Developed integrated online and offline marketing plans for Christmas 2014 working with third party booking agents to drive LFL spend and covers growth• Worked with the campaign, trading and retail teams to plan and deliver brand collateral in-line with the seasonal event calendar

Milton Keynes, United Kingdom

Responsibilities:• Worked with the category commercial teams to develop overall garden marketing strategy• Developed integrated online and offline marketing plans across garden and DIY based on customer focused thinking and problem solving• Project managed the marketing development process from brief through to creative sign off, engaging with key senior business stakeholders from across commercial, marketing & retail• Managed the approval of marketing briefs for all channels (POS, publications, ATL, loyalty, online, social) and worked alongside marketing channel budget holders to deliver annual plans• Led, managed and developed a team of 2: Marketing Executive and Marketing ManagerKey achievements:• Coordinated and delivered customer facing multichannel plans for peak garden campaign, driving incremental sales and margin and achieving category and marketing objectives• Developed customer propositions for ‘Homebase Gardeners’ working alongside commercial, insight, retail, brand and all communication channels

St Albans, United Kingdom

The Cloud is the WiFi division of BSkyB, a leading public access WiFi provider with thousands of hotspots providing simple, fast and reliable internet connections to millions of people out of home.Responsibilities• Developed and delivered marketing plans to drive awareness and usage of The Cloud WiFi• Delivered proposition roadmap for end consumer products, working closely with key stakeholders within Sky and The Cloud• Worked with the commercial team within The Cloud to develop customer communication plans leveraging appropriate Sky assets • Developed insight plans to ensure greater understanding of WiFi customers in order to market WiFi effectively and sell the service to venues• Led and managed the consumer marketing team at The Cloud and work closely with the Sky marketing team to deliver against objectives Key achievements• Worked with Sky Broadband to develop a fully integrated launch marketing campaign, ensuring venue partner participation and ongoing promotional plans• Developed a brand strategy planning process to facilitate full coordination of marketing from The Cloud and Sky Broadband teams to launch The Cloud WiFi to all end consumers• Developed customer contact strategy to drive awareness and usage of WiFi across all venues• Developed in venue marketing plans working in consultation with key venue partners to ensure effective communication of WiFi to all end consumers• Managed the development of a ‘real time’ customer feedback process to deliver key customer insights and drive customer KPI’s

United Kingdom

Costa Coffee international operates in 24 markets across the globe through equity, joint venture and franchise models. Responsibilities• Developed effective marketing campaigns to support in country marketing managers to deliver against the global marketing strategic pillars of ‘coffee quality’ and ‘brand’• Ensured full adoption of the International marketing strategy, achieving sales generation and a balance between global consistency and relevant localization• Managed creative, translation and PR agencies based in London and internationally• Coached and influenced regional marketing managers in Europe, MENAI and RussiaKey achievements• Led the development of the international Flat White strategy and process, working with a cross functional team to roll out the product and marketing launch • Managed the launch of Barista Coffee Credentials campaign and new brand tagline ‘For Coffee Lovers’ into all markets• Led the development of the international Christmas/Winter campaigns from product selection through to launch, managing challenging timelines and priorities across global cross functional teams

Dunstable

Responsibilities• Led & evaluated all marketing campaigns in the UK retail calendar, liaising with key stakeholders across retail and franchise business to ensure maximization of sales• Marketing lead within cross-functional teams for all marketing campaigns (Flat White & seasonal) working closely with all marketing agencies from concept through to delivery• Managed two direct reports: brand manager & marketing assistant, delegating as appropriate• Attended executive board meetings to present monthly campaign briefs, research & PCRKey achievements• Led the development of Flat White campaign alongside customer insight, legal & advertising• Managed Christmas campaign, from brief through to delivery into 1000 UK stores• Developed & launched 2 Christmas beverages into UK (Crème Brulee Latte & Mint Hot Chocolate)• Supported a successful trial & launch of Costa coffee club (point based loyalty scheme)• Worked closely with Head of Marketing to manage the £3.5 million UK marketing budget

Dunstable

Responsibilities• Marketing lead within the NSO team, working to enhance the customer experience• Led & managed LSM initiatives across the business to maximize opportunities• Managed UK beverage development; product research, supply chain, pricing & launch• Worked with food development managers to launch new food initiativesKey achievements• Led the development of the 2009 global summer campaign to ensure greater customer engagement across all countries with all products; Frescato, iced coffee and summer food.• Implemented a new Frescato supplier; improving products & achieving savings of £250K• Redeveloped all marketing materials and processes for local store marketing, new store opening and reimages programmes, achieving cost savings of 20% across all marketing• Worked closely with procurement to ensure agencies and suppliers were cost effective

Feltham

Responsibilities • Developed marketing plans to deliver key business objectives for nationwide chain of 1000 community pharmacies, ensuring customer centrality• Liaised with key stakeholders to ensure all marketing campaigns met overall strategic business requirements and worked closely with analysts to measure success of all marketing campaigns• Maximized cross category opportunities in all campaigns by working closely with the retail marketing and PR departmentsKey achievements• Implemented marketing plans through BTL channels and ATL trial activity• Developed and managed local marketing plans within pharmacy clusters; working with regional teams to ensure brand consistency in all localised activities

London Borough Of Ealing, England, United Kingdom

2.1, Ba Management Studies And Sociology

Education record