Emma Hesson Email & Phone Number

Canada

Canada

Toronto, Ontario, Canada

London, Ontario, Canada

Launching a new way for modern entrepreneurs and very small businesses to manage relationships.

(Impacted by layoffs that affected 60% of the Marketing team.)Copper is one of the most powerful yet easy-to-use CRMs for small- and medium-sized businesses that use Google Workspace.During my role, I was responsible for transforming design concepts into reality through custom illustrations, ad design, and motion graphics. Some of my notable accomplishments at Copper include:- Creating innovative brand and demand-generation advertising campaigns for both Copper and its newest product Wyndy, which set new performance records.- Contributed to defining and maintaining Copper’s rigorous design standards, resulting in enhanced brand recognition.- Maintained both brands' websites, directing cross-functional development teams to ensure smooth web design delivery, resulting in an elevated user experience.- Coordinated complete social content execution for Wyndy, which included planning, writing, creating, and managing organic social content across platforms. A highlight of this was a social launch strategy that contributed to reaching the top 10 Product of the Day on Product Hunt, resulting in a significant increase in audience and engagement.- As a member of the Marketing team, I collaborated with cross-functional teams, including content writers, product designers, researchers, product managers, and marketers, to serve a global audience effectively.

Bowmanville, Ontario, Canada

Brand Ambition is a boutique creative agency that specializes in building and increasing brand awareness for small businesses.During my time with Brand Ambition, my role involved conceptualizing ideas, formulating brand strategies, and delivering tailored design solutions to meet client goals. I also skillfully coordinated content creation, for both organic and paid social media across multiple platforms, effectively engaging trends and supporting events, marketing campaigns, and brand initiatives.Some of my notable accomplishments at Brand Ambition include:- Designed over 60 brands and websites within a fast-paced agency environment, translating clients' values, vision, and mission into high-impact designs that drive brand recognition.- Developed and executed paid and organic social media strategies for 5+ small business clients, ranging from nano-influencers to neuroscientists, resulting in up to a 200% increase in engagement.- Led the launch of multiple brands, including a Canadian-made skincare line.- Implemented a new client onboarding process, enhancing the client experience, and effectively doubling the social media client base.Leveraging data-driven insights, I consistently identified, reported, and analyzed key performance indicators, providing actionable recommendations that informed strategic decision-making and drove continuous brand improvement and online presence enhancement.

Fort Mcmurray, Ab

(Impacted by layoffs as a result of Covid-19)As an independent Marketing team member, I successfully led end-to-end marketing campaigns for diverse business areas. These areas include recreation programming, special events, concerts, and more. I oversaw everything from strategy and design to execution, resulting in substantial growth in ticket sales and program registrations. I also curated and delivered brand-aligned social media content while managing media procurement across traditional and digital channels such as Google and Facebook Ads. Furthermore, I played a crucial role in supporting marketing and communications efforts for large-scale events, including concerts, an annual marathon, and community events, contributing to their overall success.

Fort Mcmurray

Diploma

Specialist High Skills Major