Emma Carpenter Email & Phone Number

Auckland, New Zealand

Auckland

Auckland, New Zealand

Dubai, United Arab Emirates

JansenHarris is an independent specialist in brand consultancy and design. We work across Africa, Asia, Europe, and the Middle East. From Jumeirah to Jack Daniel’s, Meraas to Marriott, we foster partnerships with ambitious and like-minded clients through building brave brands.Over 5 years’ experience building and launching brands on a national and global scale.I was the primary point of contact for my clients with the aim of developing long-termssolutions for their brands and products. Part of my responsibilities were to develop variousmarketing and advertising strategies based on business objectives, market context andinsights gained. I coordinated with the brand team to develop client presentations aswell as managing large budgets and client administration. My core role was to engagewith clients on a daily basis, manage various budgets, campaigns and variousproduction jobs and work closely with the creative studio to ensure briefs, objectives andbudgets were met and successful.Key Accounts:1) Brown-Forman IMENA (both from a local perspective and travel retail)○ Key locations: UAE and India○ Mainly Jack Daniel’ s family of brands, Woodford Reserve, el Jimador andHerradura2) Maritime and Mercantile International (MMI) - a subsidiary of the Emirates Group3) Sirocco (Heineken, Amstel and Tiger)4) Focus Brands (Boutique Gin portfolio)5) Fairmont The Palm (retainer based)6) Talise Gym7) Various F&B outlets and start up brands mainly focused on brand identitydevelopment

Design District

Projects:Nike Winner Stays RiyadhPSA16 - Squash World Series Dubai

United Arab Emirates

Restaurant Secrets Inc are Restaurant consultants in Dubai that provide you with Turn-key solutions to owning and operating successful food outlets. From restaurant start up & business plans, concept, location analysis, restaurant design & fit out, restaurant menu engineering and kitchen equipment's sourcing, POS and management systems, hiring the right staff & providing you with standard operation manuals to run your business.My duties consisted of:Develop and implement internal and external communication strategies for a variety of clients in align with client’s budget.Develop and implement the marketing strategies.Create and/or edit marketing strategies to align to brand identity, voice and personality with marketing campaigns, creative briefs, emails and other communications.Define the marketing and communication budget for clients and provide advice to as the appropriate level of investment budget required to dive value.Share experience, knowledge and insights with the team to build knowledge across all team members.Continuously research and analysis of marketing activities, metrics and trends and the marketing department at all times. Evaluating customer research, market conditions, and analyse competitor activities within the market.Work closely with the internal team to achieve project objectives.Work closely with the Social media department and assist where needed – helped develop strategies, write content plans, engage with influential online personal i.e food bloggers and schedule and plan posts.Collaborate with other departments (sale and design) to manage reputation, identify key players and coordinate actions.Research and develop various restaurant concepts to open in Dubai and Abu Dhabi .

Pretoria Area, South Africa

My position entailed me to be client facing, well organised and engage in a broader businessdialogue with clients. Not only do I work closely with the client but with the creativeteam, take and provide clear and directional creative briefs and support the teamthrough the successful execution of each brief. I am a dynamic, independent thinkerthat can plan, execute, and finalise projects according to strict deadlines and withinbudget. I also work hard to build strong client relationships, clearly understand clientrequirements, partake in on-the-spot solutions, manage clients, projects and suppliers,present campaigns, run/participate in status meetings, creative reviews compile costestimates and co-ordinate and execute various activities required to meet all projectdeadlines.My duties consisted of: Meeting clients to discuss their advertising needs Working with account planners to devise a campaign that meets the client's briefand budget Presenting campaign ideas and costings to clients Understanding and analyzing client’s needs and objectives Briefing the creative team who will produce the requested advertising and/orbranding elements Negotiating with clients, solving any problems and making sure deadlines are met Checking and reporting on the campaign's progress Compiling cost estimates Keeping in contact with the client at all stages of the campaign Managing the account's budget and invoicing the client Working with media, creative and research staff, and assisting with theformulation and conceptualization of marketing strategies and advertisingcampaigns Arranging and attending meetings Implementation of decision-making, communication and interpersonal skills Developing content and digital strategies Have experience in digital marketing, search engine optimization, displayadvertising, social media, mobile advertising and planning and strategy

Ba Honours In Brand Leadership, Brand Leadership, Honours

Activities and Societies: My final research report explored the importance and value of digital content marketing to brands and society.

Bachelor'S Degree, Marketing/Marketing Management, General, Bcom Marketing Management

Major Subjects: Marketing Management Communication Management Business Management Sub-Major Subjects: Economics Other Subjects: Statistics.

High School, 12

Activities and Societies:  Provincial Colours for Netball  Obtained Honours for Drama and Full Colours for Netball and have numerous.