Emma Lacey Email & Phone Number

London, Gb

Los Angeles, Ca, Us

Pasadena, Ca, Us

OpenX is one of the largest, independent SSP's in the market, working with global publishers, DSPs and brands. I lead the EMEA Buyer development team at OpenX, stimulating demand from our DSP, media agency and brand partners. I collaborate with agencies and brands to build valuable commercial partnerships, and support them through digital transformation strategies, navigating key areas such as SPO and transparency. Alongside this I manage a team focused on providing high quality inventory solutions across display, video, CTV etc; building custom inventory packages across the Open Exchange, PMPs and PG, and providing unique inventory marketplaces and exchange products for our clients.

London, England, Gb

Driving the global strategy a commercial revenue opportunities with key advertisers across the market. Specialising in using location based data to deliver effective media, data, insights, analytics and ad tech solutions for brands.

London, England, Gb

Driving new business relationships and commercial opportunities with key partners of Blis. With a focus on on working more strategically with Unilever across EMEA, from a media, data, and ad tech perspective.

London, England, Gb

Blis specialises in location based targeting, using proprietary technology and data. I joined Blis to lead a team and the overall sales strategy for Omnicom Media Group.

New York, Ny, Us

I was responsible for driving ambitious commercial objectives and delivering cross platform growth across the AOL Networks, Programmatic, Content and Video solutions. I managed a large sales team working across Tier one agencies, including Group M, Aegis and Essence. As a leader within the business, my role was to inspire my team and clients through strategic planning and tactical delivery, whilst demonstrating imaginative and entrepreneurial thinking and the ability to collaborate in our fast-paced business and industry.

New York, New York, Us

Generated new commercial business opportunities and revenues for HarperCollins Digital through identifying and building relationships with new and existing clients and agencies in the following areas: Ad sales - across our portfolio of sites; Licensing – generating new business through digital content and site licensing, including publishers, websites and advertisers; other commercial opportunities – identifying new trends and solutions for taking our content beyond the standard book format e.g. mobile apps & ebooks and developing strategies to monetise them.

New York, New York, Us

Worked across Group M & Vivaki agency groups, selling contextually targeted advertising solutions.

Middlesex, England, Gb

In June 2006 Sky bought Mykindaplace Ltd and in September 2007 the Sales and Marketing team were integrated within Sky Digital Media. I was working within a sales team predominantly building and expanding on existing relationships with Mediacom and Starcom, generating ad revenues across the 180 sites within Sky’s portfolio, including Mykindaplace Ltd.

Middlesex, England, Gb

The role centered around new business and developing existing client relationships; and maximising ad sales revenue. Sold and closed contracts by creating tailor-made packages for both first time advertisers and existing clients. I managed all agency relationships across the business, including large agencies such as Zenith, Isobar Group, MEC, Mediacom, i-Level, and smaller, more niche agencies like Total Media, MJ Media and Target Digital. I was responsible for all revenue generated by agency business for mykindaplace.com, monkeyslum.com and livingit.com. Focusing on branding and integrated solutions, I created campaigns for a variety of clients - everything from FMCG products to music and entertainment. I was required to have full understanding not only of own business but movements in the industry as a whole, maintaining regular contact with clients, supervising projects, and overseeing the day to day running of the accounts.

My principal role was to maximize E-Commerce revenues for Ciao.co.uk and across the other European sites, through increasing the cost-per-click (CPC) and the quality per merchant; researching the UK e-commerce market to identify suitable online merchants; negotiating with online merchants to list their product and price data on the price comparison site; overseeing the accurate integration of price and product data on the sites; monitoring performance and maintaining customer relationships; and invoicing customers.

2:1, Philosophy And Politics (Joint Honours Ba)

English Literature, History, Psychology

Education record