Lead media relations efforts while crafting mental health narratives for traditional and diverse outlets. Develop editorial, digital and social content on behalf of internal and external partners that leads to high engagements, media pickup and value.Write and edit press releases, key messages, web articles and copy to promote and publicize key CMHA programs, initiatives and campaigns including Mental Health Week, government advocacy and policy releases.Work closely with the MARCOM team, program and policy staff on a number of digital marketing campaigns. Responsible for Subject Matter Experts list, media lists, daily and weekly news monitoring and reporting and pitching. Lead the production and execution of the CMHA Quarterly Newsletter and other email marketing campaigns, including planning content, managing timelines and contributions, managing database lists and design and layout in MailChimp.Manage stakeholder relations while building and fostering relationships with internal and external partners, including CMHA branches, regions and divisions, including translators, designers and other agencies.Work cross functionally on areas such as general communications & issues management (stakeholder relations & general public outreach).

Support day-to-day PR activities for several consumer and business clients.Prepare media materials including press releases, media pitches, key messages, and briefing books.Develop and execute media relations campaigns across earned, paid and social media.Distribute national press releases, monitor Canadian coverage and develop daily reports on strict timelines.Lead influencer programs through influencer sourcing, outreach, contract development, briefing documents and content deliverables. Maintain strong relationships with key media and influencers. Ensure media lists are up-to-date.

Work with Account Manager and Director to assist with daily PR requests across five clients. Draft a variety of written materials including media pitches, speaking notes and briefing books. Assist with planning and on-site support of events including Dolce & Gabbana, Bath & Body Works, KISS and essie. Build digital and social media content to be shared across ROI Relations social channels. Monitor daily client mentions and Canadian media coverage across social, broadcast, online and print. Research and develop targeted media lists to pitch client announcements and product launches. Ensure media lists are up-to-date and organized effectively. Source and coordinate influencer mailers. Manage the printing and courier services.

Develop a variety of writing pieces including press releases, media advisories, marketing plans and media pitches. Implement design, media and video techniques to create promotional videos. Research through archived reports and media clippings of The Denise House. Apply marketing strategies to develop a marketing plan for the 35th anniversary gala event. Handle social media pages and develop creative and engaging content for The Denise House.