Working on promoting the world's first tokenized blockchain voting platform for the sports with www.socios.com

Responsible for the creation, communication and delivery of the PR and Social Media strategies for 24+ brands within Betsson Group and across 15 markets. My role involves leading proactive and reactive communications strategies and overseeing their implementation for the Betsson brands, including publicity, social media, influencer marketing and editorial content and across print, digital and broadcast media. I have overall responsibility for all external messaging, including reputation and crisis management, trade and corporate communications, and lead a team of specialists responsible for building brand awareness through innovative campaigns that both enhance and protect the reputation of the brands, and have a positive impact on commercial objectives and revenues. Other responsibilities include budget management and line management. Key achievements include the development of a new measurement and ROI framework; the introduction of collaborative working across interdependent functions to complement a wider digital content strategy; the introduction of communication policies, procedures and protocols; and the communication and activation of key commercial sponsorships and endorsements. One such activation campaign - Betsafe’s #49-1 with Conor McGregor - has been shortlisted for the Best Use of PR at the BT Sports Industry Awards 2018. This particular campaign led to Betsafe, a relatively small sportsbook operator, being named by Forbes as the third most digitally-engaged brand for the historic Mayweather V McGregor boxing match in August 2017, only beaten by Reebok and Beats by Dre, and was the most successful, in commercial terms, in company history.

Working predominantly with a tech start-up and a leading online bank to define and develop their social media strategy with particular focus on Instagram, Facebook and Twitter, including content management and strategy, fan/follower development, appropriate channel use, blogger/vlogger outreach, insight and analysis

Led the development and launch of social media channels for The National Lottery and subsequently responsible for the overall social media strategy, including championing digital innovation across the business and working with individual functions to help define and develop social strategies and subsequently guide implementation. Main responsibilities included guiding the implementation of a social media strategy and leading editorial management in support of wider corporate and commercial objectives; leading a coherent content planning and channel approach across digital and traditional communications; working with key commercial partners (Facebook, YouTube, Twitter) to ensure continued innovation; identifying key requirements in terms of development of internal digital infrastructure; developing effective ROI model through continued tracking of metrics (engagement, reach, sentiment, interactions, shares etc), working to demonstrate the value of social engagement; budget management, day to day management of external agencies and line management of four direct reports as well as strategic interaction with media agencies.

Dedicated focus on corporate, external and internal communications across MTV Networks UK & Ireland. Responsibilities include driving corporate and consumer PR strategies for UK and International business initiatives including programming, consumer products, CSR; crisis /reputation management; profile building and maintenance of senior management team; management of relationships with brand partners/sponsors; public affairs; extensive external media relations with trade and business press; broad external media relations with consumer press, and social networking and digital mediums; management of talent, including press access for global music/entertainment projects; overall responsibility for internal communications strategy and execution; strategic and day-to-day management of team and PR agencies; writing of press materials, including press releases, statements, lines against enquiry, briefings and Q&As

Responsible for devising and implementing global post-sales PR strategies to support both new and back-catalogue programming, including Coronation Street, Prime Suspect, Marple, and for broadcasters throughout the world; extensive international media relations, including securing interviews with talent, agent liaison and set visits. Key achievements included launch and subsequent editorship of an entertainment-based customer magazine, global circ: 5,000

Responsible for compiling fashion and shopping pages, editing copy and feature writing; detecting and researching features ideas, weekly fashion, entertainment, arts, and shopping pages, commissioning features and securing celebrity interviews

Responsible for press release writing, campaign strategy and overseeing implementation; media and event management; talent management and day-to-day media relations; client handling including status reports and managing budgets