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Emma Thomas Email & Phone Number
Head of Digital Marketing and Initiatives
at
AA New Zealand
1 work email found
@mitre10.co.nz
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of Digital Marketing and Initiatives
Location
Auckland, New Zealand, New Zealand
Company size
Who is Emma Thomas? Overview
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Quick answer
Emma Thomas is listed as Head of Digital Marketing and Initiatives at AA New Zealand, a company with 830 employees, based in Auckland, New Zealand, New Zealand. AeroLeads shows a work email signal at mitre10.co.nz and a matched LinkedIn profile for Emma Thomas.
Emma Thomas previously worked as Head of Digital Marketing & Initiatives at Aa New Zealand and Transformation Lead at Mitre 10 (New Zealand) Limited. Emma Thomas holds Bcs, Communications, Public Relations, Media from Auckland University Of Technology.
Company email context
Email format at AA New Zealand
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{first}.{last}@mitre10.co.nz
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Profile bio
About Emma Thomas
Ecommerce, digital project management and online transformation specialist with 20 years experience in digital project and product management. Strong retail sector experience including multiple commerce platform and marketing technology implementations as well as a broad history in ecommerce and omnichannel operations. Excellent stakeholder management and project delivery skills.
Listed skills include Direct Marketing, E Commerce, Database Marketing, Social Media, and 28 others.
Current workplace
Emma Thomas's current company
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Aa New Zealand
19 roles
Emma Thomas work experience
A career timeline built from the work history available for this profile.
Head Of Digital Marketing & Initiatives
Current
Feb 2024 - Present
Transformation Lead
Business and project lead for the customer facing workstream within Mitre 10's largest ever business transformation programme.
Jan 2021 - Dec 2023
Director
Services delivered: Digital project management, Ecommerce platform and marketing technology implementations, Digital strategy, Ecommerce consulting, Product management, Loyalty platform consulting, UX design consulting, Web analytics, Conversion Rate Optimisation, SEO strategy.
Feb 2020 - Nov 2023
Nz & Cx Lead
Tasked with building the NZ business including project management and functional leadership of NZ projects, as well as developing the ANZ CX offering for the wider business.
Aug 2020 - Dec 2020
Business Owner / Project Manager
Contracted as Business Owner for the project management and delivery of an endless aisle offering for the Mitre 10 ecommerce site.
Mar 2020 - May 2020
Ecommerce Project Lead (Nz)
Project managing the build of the New Zealand ecommerce site for JUUL Labs. This included developing the scope of work to be delivered, leading delivery by the internal development team and liaising with key stakeholders to ensure buy-in. The site used an in-house commerce platform integrated with a Mulesoft ESB, Acumatica for ERP, Salesforce for CRM.
Oct 2019 - Feb 2020
Project Manager - Ecommerce & Digital Innovation
Combined project management and product ownership on a digital transformation programme encompassing ecommerce, mobile apps and marketing automation. This included relaunching the Life Pharmacy ecommerce site using the Episerver commerce platform integrated with a Mulesoft ESB, LoyaltyOne for customer loyalty and CRM, Dynamics AX for PIM and ERP, Paymark.
Oct 2016 - Sep 2019
Ecommerce & Digital Consultant
Freelance & Independent Contractor
Services delivered: Digital strategy and project delivery, Ecommerce consulting, UX design consulting, Analytics, Conversion Rate Optimisation, SEO strategy.Clients included: Givealittle, Onceit.co.nz, Boosted from The Arts Foundation, Auckland International Airport
Jul 2016 - Oct 2016
Omnichannel Manager
Business and product owner / PM for a large omnichannel transformation project. This encompassed a platform implementation of SAP Hybris for commerce and PIM capabilities as well as developing the capability and framework for store fulfilment of online orders. My main focus was providing project leadership through development and approval of delivered.
Feb 2015 - Jul 2016
Omnichannel Manager
Seconded to a project role overseeing a replatform to the SAP Hybris commerce platform. This included developing the scope of work to be delivered, working with external delivery vendors and stakeholder management.
Mar 2014 - Feb 2015
Ecommerce Manager
Managing the complete online spectrum for one of Australasia’s largest ecommerce websites, from online traffic generation to user experience to sales conversion. Key projects delivered included a replatform of the EziBuy websites using the ISAMS commerce platform; implementation of the Fredhopper platform for site search, merchandising and personalisation.
Nov 2009 - Mar 2014
Online Content & Product Manager
Apr 2009 - Nov 2009
Online Manager
Apr 2008 - Mar 2009
Head Of Online
Jul 2006 - Jan 2008
Online Campaign Manager
Oct 2004 - Jul 2006
Internet Marketer
Aug 2003 - Oct 2004
Producer - Travel Channel
Xtramsn
Jul 2001 - Jul 2003
Assistant Residential Market Manager - Mercury Energy
Feb 1999 - Aug 2001
Team & coworkers
Colleagues at AA New Zealand
Other employees you can reach at aa.co.nz. View company contacts for 830 employees →
TS
Thomas Siemsen
Colleague at Aa New ZealandAuckland, Auckland, New Zealand, New Zealand
View →
JA
Jearyl Ann Paradero
Colleague at Aa New ZealandAuckland, Auckland, New Zealand, New Zealand
View →
NG
Neil Gestro
Colleague at Aa New ZealandAuckland, Auckland, New Zealand, New Zealand
View →
JB
Juliana Baxter
Colleague at Aa New ZealandNew Zealand, New Zealand
View →
GS
Gary Stocker
Colleague at Aa New ZealandNelson, Nelson, New Zealand, New Zealand
View →
ZA
Zarqa Almas
Colleague at Aa New ZealandWolverhampton, England, United Kingdom, United Kingdom
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DG
Danielle Gapes
Colleague at Aa New ZealandAuckland, Auckland, New Zealand, New Zealand
View →
KY
Kai Yun Gao
Colleague at Aa New ZealandAuckland, Auckland, New Zealand, New Zealand
View →
JY
Joyce Yu
Colleague at Aa New ZealandAuckland, Auckland, New Zealand, New Zealand
View →
RK
Renee Kinloch
Colleague at Aa New ZealandAuckland, Auckland, New Zealand, New Zealand
View →
Thomas Siemsen
Colleague at Aa New ZealandAuckland, Auckland, New Zealand, New Zealand
View →
JA
Jearyl Ann Paradero
Colleague at Aa New ZealandAuckland, Auckland, New Zealand, New Zealand
View →
NG
Neil Gestro
Colleague at Aa New ZealandAuckland, Auckland, New Zealand, New Zealand
View →
JB
Juliana Baxter
Colleague at Aa New ZealandNew Zealand, New Zealand
View →
GS
Gary Stocker
Colleague at Aa New ZealandNelson, Nelson, New Zealand, New Zealand
View →
ZA
Zarqa Almas
Colleague at Aa New ZealandWolverhampton, England, United Kingdom, United Kingdom
View →
DG
Danielle Gapes
Colleague at Aa New ZealandAuckland, Auckland, New Zealand, New Zealand
View →
KY
Kai Yun Gao
Colleague at Aa New ZealandAuckland, Auckland, New Zealand, New Zealand
View →
JY
Joyce Yu
Colleague at Aa New ZealandAuckland, Auckland, New Zealand, New Zealand
View →
RK
Renee Kinloch
Colleague at Aa New ZealandAuckland, Auckland, New Zealand, New Zealand
View →
2 education records
Emma Thomas education
Bcs, Communications, Public Relations, Media
Education record
Epsom Girls Grammar School
FAQ
Frequently asked questions about Emma Thomas
Quick answers generated from the profile data available on this page.
What company does Emma Thomas work for?
Emma Thomas works for AA New Zealand.
What is Emma Thomas's role at AA New Zealand?
Emma Thomas is listed as Head of Digital Marketing and Initiatives at AA New Zealand.
What is Emma Thomas's email address?
AeroLeads has found 1 work email signal at @mitre10.co.nz for Emma Thomas at AA New Zealand.
Where is Emma Thomas based?
Emma Thomas is based in Auckland, New Zealand, New Zealand while working with AA New Zealand.
What companies has Emma Thomas worked for?
Emma Thomas has worked for Aa New Zealand, Mitre 10 (New Zealand) Limited, Department Of Digital, Bourne Digital Pty Ltd, and Juul Labs.
Who are Emma Thomas's colleagues at AA New Zealand?
Emma Thomas's colleagues at AA New Zealand include Thomas Siemsen, Jearyl Ann Paradero, Neil Gestro, Juliana Baxter, and Gary Stocker.
How can I contact Emma Thomas?
You can use AeroLeads to view verified contact signals for Emma Thomas at AA New Zealand, including work email, phone, and LinkedIn data when available.
What schools did Emma Thomas attend?
Emma Thomas holds Bcs, Communications, Public Relations, Media from Auckland University Of Technology.
What skills is Emma Thomas known for?
Emma Thomas is listed with skills including Direct Marketing, E Commerce, Database Marketing, Social Media, Web Content Management, Web Marketing, Online Marketing, and Digital Strategy.
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