Emma Mcmulkin Email & Phone Number

Christchurch, Canterbury, New Zealand

MyMarketer is the marketing department for your business. We do all the marketing thinking and the doing needed to help a business realise its growth potential. With MyMarketer, you get the best of both worlds. You'll get an experienced marketer who not only does the planning but who also rolls up their sleeves to deliver high quality, idea-driven marketing material that generates results for your business.

Australia And New Zealand

Responsible for the overarching marketing strategy and execution of the MYOB ecosystem across both SME and Enterprise.

MYOB is a leading business platform with a core purpose of helping more businesses in New Zealand and Australia start, survive and succeed. At the heart of MYOB is a customer base of 1.2 million businesses and a network of more than 40,000 accountants, bookkeepers and consultants, for whom MYOB delivers end-to-end business and accounting solutions. Leading a team of Campaign Marketing Managers across Australia and New Zealand, I am responsible for driving new prospect activity through the marketing funnel, from lead generation to purchase across the SME vertical to drive sales of the MYOB SME subscription base. Main channels include digital, online, email, mobile, social media, partnerships and affiliates. I also manage MYOB’s partnership with Netball NZ as Major Partner of the Silver Ferns, ANZ Premiership and FAST5 Ferns.

Christchurch

My role as Marketing Acquisition Manager was to develop and execute on strategies focused on acquisition. This included the management all of our digital marketing activity; develop, implement and evaluate acquisition programs, and manage various sponsorships and strategic partnerships.

Christchurch

My role was to assist with the creation and deployment of marketing strategies for the NZ Business Division, targeting small business owners in NZ. This involved translating overall commercial objectives into effective, targeted direct marketing strategies across our different customer segments.

Christchurch

My key responsibilities as Marketing Services Manager for NZ was to maintain brand integrity for the NZ business and ensure there was synergy and alignment for all products and services across all communications. To contribute both strategic and tactical advice aimed at maximising return on marketing efforts and directly assist in the achievement of planned revenues. Co-ordinate the execution of above-the-line advertising for NZ. Provided an Account Management service to NZ Marketers, which involved developing ideas, creating sound briefs and managing execution through to delivery by liaising with Marketing Services in AU to ensure all elements are delivered to timeline.

Implement marketing strategies for the Business Division including ATL advertising, retail promotions and new company start-up initiatives • Project manage major compliance releases into the market – Core Accounting and Payroll releases• Manage the release of products into the market and drive retail campaigns to drive sales• Oversee the design and production of new merchandising material in the retail channel• Own and manage relationship with PR and Advertising agencies. • Deliver communications to the market• Brand management

Responsibilities:• Managed the MYOB Brand in New Zealand• Co-ordinated advertising initiatives for the wider business• Responsible for creation, execution and analysis of marketing campaigns and communications for Business and Enterprise Divisions.• Managed all external PR and advertising agency relationships• Managed the Marketing Services workload to ensure delivery to the business to company standards and within agreed timeframe• Responsible for creation and implementation of company communications strategy and plan• Delivered monthly financial reports to channel managers and managed the marketing services expenditure budget• Leader to one direct report

Responsibilities:• 2IC to the Marketing Manager (ED/BD)• Solely responsible for the creation, design and execution of all marketing collateral and promotions for the MYOB Enterprise Division NZ• Responsible for brand protection• Worked closely with PR and Advertising agencies• Ensured all allocated briefs were executed and delivered to brand guidelines, within budget and in a timely fashion• Managed the Marketing Services Work-In-Progress in absence of Marketing Manager • Created and collated information for marketing communications through various mediums• Created, executed client satisfaction surveys and collation of results• Responsible for the ordering of company promotional material and branded stationery• Assisted Events Manager to co-ordinate events e.g expos, conferences and seminars

Responsibilities:• Grow awareness of the consumer brands amongst the mass audience• Editorial marketing support:- competitions by securing prizes, plan and track timelines, co-ordinate with sales, design, and edititorial teams to launch competitions on time. - House-ads writing copy/design specs, liaising with design and operations teams to ensure deadline is met. • Consumer PR support – send B2C press releases, track coverage, track bespoke editorial contributions.• Manage primary research projects – create survey questionnaires, conduct surveys.• Manage secondary research projects – consumer media brands competitive analysis, quarterly market sector industry research, adhoc research requests.• Manage Editors Choice programme – overseeing rollout on CNET.co.uk• Sales marketing support – sales presentations, sales collateral, house-ads• Grow and track traffic – search engine marketing, geo-targeting, monthly reports on traffic and ad rotations, track performance of house-ad campaigns.• Corporate hospitality events – defining needs and deliver events to time and to budget.• Commerce marketing programme – updating commerce offers• Manage the ordering of promotional gifts – defining needs, sourcing and managing suppliers.• Customer support – manage all incoming customer queries across all media brands.

Hubspot Marketing Software Certified, Marketing Software

Marketing

Skilled in applying inbound marketing techniques. I have been tested on best practices and can take an inbound approach to creating.

Mini Mba, Marketing, A

Diploma In Marketing, Marketing