As Account Director I am responsible for the delivery of services for DMC PR's portfolio, managing an account team that generates award-winning results that delight clients year after year. I also lead on our DACH market PR with our German team.DMC proudly specialises across noise-cutting PR campaigns for consumer brands, influencer outreach, b2b comms, paid and organic social media strategies and media partnerships. Our results and testimonials from both clients and journalists speak for themselves.With 10 years of experience in the industry, I am able to combine my excellent media relationships and PR strategy/social media expertise with my commercial ability to develop new business. In recent months DMC has yielded excellent growth which has seen it shortlisted for PRCA's Small Consultancy of the Year 2020.

As Account Manager I oversee the day to day management, implementation and delivery of PR and Social Media services for all DMC clients.

World Duty Free Group provided an excellent opportunity to bolster my consumer and corporate communications experience with responsibility for areas such as:- Execution of store launches in the UK and abroad that brought together key stakeholders and chief executives within WDFG and airport partners' businesses.- Issues management and co-ordinating press office responses to national and broadcast enquiries. - Co-ordinating consumer PR for beauty and liquor brand partners. Including working closely with large travel retail brands such as Estée Lauder Companies, Pernod Ricard, Diageo and L'Oreal Luxe.- Pitching and securing a number of large editorial pieces on the topic of 'airport shopping' in publications such as The Sunday Times, Cosmopolitan and Look magazine to get WDGF's key messages 'out there'. - Preparing media briefings for senior management teams and the CEO.

Specialising in lifestyle, consumer and technology PR. Clients included the Electrolux Group (Electrolux, Zanussi, AEG), Cantaloop Maternity Lingerie and Zwilling J.A. Henckels. - Managing press trips and events in the UK and abroad- Generating excellent PR coverage in terms of both quantity and quality- Reporting and providing meaningful PR measurements/analyses for clients- Building relationships with journalists across a broad spectrum of industries- Successfully pitching for new business- Budget management

Providing support in running a busy press office and implementing PR projects for influential brands. Developing core press office skills including:- Preparing press materials and media briefings - Reporting and monitoring PR & Social Media coverage- Co-coordinating press events- Client and account planning