Emma Milson Email & Phone Number

Surry Hills, New South Wales, Au

Leading product marketing and go-to-market strategy for Canva's public sector and industry verticals, with oversight of Education, Non-Profit, Government, and Healthcare segments. Driving strategic B2B initiatives focused on AI adoption, security compliance and trust frameworks while managing a global team of product marketers.​

Surry Hills, New South Wales, Au

Spearheaded global product marketing for Canva's education portfolio, driving activation of 90M students and teachers. Led B2B go-to-market strategy driving revenue growth through Canva for Campus, while expanding district-wide and country-wide adoption of Canva for Districts including partnerships with Ministries of Education.​

Surry Hills, New South Wales, Au

Led end-to-end development and global launch of Canva for Campus, introducing Canva's first enterprise product for higher education institutions. Designed and executed pilot program, GTM strategy, and positioning to establish Canva as an essential platform for universities and colleges worldwide.

Surry Hills, New South Wales, Au

Led product marketing strategy for Canva's platform partnerships, driving deep integrations and user adoption across Microsoft, Google, and Apple ecosystems. Developed positioning and GTM initiatives to establish Canva as an essential creative platform across enterprise productivity suites.

Surry Hills, New South Wales, Au

Led global product marketing and GTM strategy for Canva's mobile and desktop applications. Orchestrated worldwide launch of Canva's Desktop App across Windows and MacOS platforms, driving cross-platform user adoption and engagement.

San Francisco, California, Us

• Led brand strategy and creative vision across 16 media channels, orchestrating a cohesive brand narrative that drove 40% increase in brand awareness and 25% growth in market share.• Directed multi-million dollar quarterly marketing budget, optimizing resource allocation across 15 external partners to maximize ROI and achieve 130% of revenue targets YoY.• Pioneered innovative multi-platform influencer marketing strategy, resulting in 50% increase in engagement and 3x growth in user-generated content across Snap, TikTok, Meta, Instagram, and YouTube.• Led comprehensive brand evolution initiative, integrating consumer insights, product marketing, and creative strategy to reposition the brand, resulting in 35% improvement in brand affinity scores.• Championed data-driven decision making, leveraging qualitative research and quantitative testing to inform product launches and channel expansions, leading to 45% increase in customer acquisition.

San Francisco, California, Us

• Led multi-channel digital media campaigns across search, social, video, and display platforms, resulting in a 30% increase in user acquisition and 25% reduction in cost-per-acquisition.• Developed and executed data-driven growth strategies, leveraging analytics to identify new opportunities and optimize campaign performance, leading to a 40% improvement in ROI across all digital channels.• Collaborated with cross-functional teams including Design, Product, and Strategy to launch innovative campaigns, ensuring alignment with brand guidelines and marketing objectives.• Managed relationships with agency partners and media platforms, negotiating favorable terms and implementing best practices that drove a 35% increase in campaign efficiency.• Pioneered expansion into new digital channels including audio and TikTok, resulting in a 20% increase in qualified leads and broadened audience reach.• Implemented robust tracking and reporting systems, providing actionable insights to stakeholders and taking ownership of continuous campaign improvement, leading to a 15% YoY increase in conversion rates.

Cupertino, California, Us

• Led content strategy and production for Apple Watch and watchOS launches, overseeing localization across 14 international websites and ensuring consistency with Apple's brand voice.• Managed cross-functional teams through entire content lifecycle, from ideation to publication, optimizing workflows to meet critical product launch deadlines.• Implemented scalable content management processes using CMS tools, improving efficiency and exceeding production targets by 10% YoY despite tight schedules.• Collaborated closely with product marketing, legal, design, and engineering teams to ensure accurate, compelling, and compliant content across all customer-facing touchpoints.• Developed and maintained comprehensive content calendars and style guides, ensuring global content alignment with Apple's marketing objectives and brand standards.• Leveraged data-driven insights and deep product knowledge to continually refine content strategies, proactively addressing potential issues and reporting to senior leadership.

Redmond, Washington, Us

• Strategically managed multi-million-dollar marketing budget, optimizing spend and ROI across all activities.• Exceeded 110% of revenue goals and onboarded 1.5 million new cloud customers annually through targeted campaigns and strategies.• Led 300+ digital product marketing campaigns, generating over $2 million in B2B product device sales.• Developed and executed comprehensive marketing strategy for the Education industry, including GTM plans, content strategies, and KPI tracking for C-level executive reviews.• Orchestrated 100+ major industry events and large-scale marketing campaigns, integrating digital, social, influencer, and paid advertising strategies.• Drove social media strategy across platforms, achieving 13% MoM growth in organic reach and 27% MoM increase in community engagement.• Led cross-functional teams of agencies, vendors, product leads, and sales to execute complex projects and campaigns across B2B and B2C channels.

Redmond, Washington, Us

• Spearheaded Office 365 cloud partner program for 100 Australian enterprise software providers, achieving 300% YoY partner net revenue growth and 42% YoY direct customer growth.• Drove product roadmap for Office 365 resellers, managing full lifecycle from ideation to implementation.• Launched Microsoft Australia News platform, redesigning UX and content strategy, resulting in 45% MoM growth in web traffic.• Led digital content strategy across multiple channels, reaching 2K+ audience.• Managed ANZ Recruitment campaign, boosting organic search application conversion by 44% through optimized SEO and paid social strategies.

Bachelor Of Commerce (B.Com.), Marketing And Commercial Law

Education record

Higher School Certificate, History