Emma Moreton Email & Phone Number

Shepperton, Gb

Surrey, England, United Kingdom

Surrey & London

I produce and edit copy and content for web, email, social media and print campaigns for B2B and B2C. I am self-employed and open to work.I'm also volunteer communications person for global phenomenon parkrun. I am professionally qualified in direct and digital marketing, email marketing and digital copywriting, as awarded by the Institute of Direct and Digital Marketing.

Shepperton

Managing Facebook, Twitter, company blog and PR for an expanding community gym, including children's fitness.

Weybridge

Writing web content (including blogs) on almost every country that Celebrity Cruises sails to, working with the digital, 1-2-1, events and trade teams.Editing web content.Creating email communications for trade partners with latest offers and business' priorities.Signing off social media posts and briefing agencies on organic and paid campaigns.Writing compelling descriptions for video and photographic content.

Teddington

Teddington

• Developing the retention strategy, keeping customers engaged with the brand and cross selling and upselling relevant training products and services • Implementing B2B campaigns and business communications, across multiple on and offline channels, against agreed budgets and revenue targets and ensuring highest quality standards• Devising appropriate offers and incentives for tactical marketing and product launches• Briefing, scheduling and monitoring external suppliers • Commissioning and reviewing promotional copy and design, and ad hoc copywriting• Briefing website updates and telemarketing requirements to support campaigns• Developing customer intelligence through gathering interests and preferences • Championing internal processes for data capture and storage • Devising the data strategy for retention communications, briefing data requirements, and assisting with cold database lease process• Tracking campaign response and reporting results

Reporting to Campaigns Manager, roles and responsibilities included:• Assisting with all on and offline campaigns • Updating and creating webpages using HTML in CMS • Creating and broadcasting all email campaigns (HTML and plain text) and reporting on email performance • Interpreting data briefs and running data selections adhering strictly to data protection / customer contact preferences • Briefing, proofing and approving creative online (banners, buttons, animations) and offline (brochures, flyers, inserts, direct mail, stationery) • Reporting monthly on competitor activity• Organising company presence at trade shows and fulfilling contra agreements with trade show partners• Promoted to Campaign Manager after two years

Reporting to Director of Corporate Solutions, roles and responsibilities included: • Project managing off-the-shelf and bespoke marketing training programmes and consultancy for B2B and B2C clients including HSBC, Euromoney, Ogilvy, Royal College of Nursing Publishing, DWP, Iceland, BMW and Orange• Providing quotations and tenders to in-bound enquiries and reactivating previous clients / enquirers• Budgeting to agreed margins and invoicing clients • Appointing marketing trainers, coordinating client/trainer meetings and proofing training materials to meet IDM standards and client specifications • Overseeing team administrator• Promoted from Project Coordinator

Reporting to two Directors, roles and responsibilities included:• Executing UK marketing plan, working with creative agency to produce direct marketing campaigns and collateral• Creating and editing PR copy • Reporting on enquiries and sales figures• Reviewing and updating UK website • Organising company presence at trade shows• PA duties for FD and MD including support with recruitment, HR, payroll, correspondence, accounts, contracts, travel, business administration and social functions

Ba Hons European Studies, European Law, Politics, French & Spanish

2000 - 2001 spent teaching English in Belgium and studying at Universidad de Sevilla, Spain.

A-Levels, Textiles, French, Geography

Education record