Emmanuelle Naudeau Email & Phone Number

Paris, Île-De-France, France

Integrated digital agency specialised in technology, data and creativity Clients : - Chanel (Fashion and Fragrance & Beauty)- La Poste (Service)- Van Cleef & Arpels (Jewelry)- Kenzo (Fashion)- Europcar (Car rental)- Mediaposte (Local communication service)Tasks : - Overseeing and leading multiple kinds of projects within the agency : website creation, UX and CX, video production etc.- Working regularly on pitches : quotes and processes.- GDPR agency referent : ensure agency projects compliance working closely with a lawyer, creation of trainings (one specialised in website creation and another one for agency newbies), monthly training of the agency's new employees.- Leading internal projects to make day-to-day life better for collaborators.

Paris, Île-De-France, France

Creative, data-driven and digital agency Clients: - Hippopotamus (French restaurant chain)- Groupe Coop Normandie-Picardie (Local cooperative) - Crédit Agricole Assurances (Insurance)Tasks: * Hippopotamus: - Leading each relational action plan (monthly): from the creation to the implementation of mechanisms for recruiting new members to the loyalty programme and building loyalty among existing members: development of online games, creation of new offers in restaurants, negotiation of partner offers, etc - Management of Hippopotamus CRM: from planning and creative brief to reporting working closely with the relevant teams, for the sales action plan emails, the relational action plan, trade emails, local emails, etc - Creation of the tagging plan and monitoring of its implementation by the developers - Monitoring, reading and analysis of data in Google Analytics - Implementation of marketing automation operations (email triggers) in collaboration with the campaign manager - Budget management: quotes, purchase orders and invoices, monitoring of forecasted revenues. * Coop: Steering the re-launch of the loyalty programme: - Development of a global communication strategy - Management of the recruitment campaign for new members - Implementation of PWA improvements (Powered Web App) working closely with developers - Implementation of marketing automation operations (push notifications and email triggers) - Management of monthly SAPs (sales action plans) and ad hoc operations working closely with the creative team - Budget reconciliation for 2020 - Management of a junior project manager. * Crédit Agricole Assurances: - Application of the GDPR for online games developed beforehand: implementation of a cookie banner in collaboration with developers - Management of a print and digital campaign developed at local level: strategic planning and monitoring of the implementation and production of creative materials.

London, United Kingdom

Creative agency specialised in Drinks, Food and TravelClients: - Carlsberg UK (Birrificio Angelo Poretti - Beer)- Rémy Cointreau Global (Mount Gay - Rum)- Beam Suntory Global (Courvoisier - Cognac)- LVMH (Cloudy Bay - Wine)Tasks:- Deliver best-in-class consumer/trade/media experiences (from concept to production + toolkit development).- Leading medium and large scale projects that involve strategy and concept development.- Line manage an account executive.- Building strong relationship with clients.

London, United Kingdom

Unilever in-house agency, working on Unilever's largest category: Beauty and Personal Care.Clients: - Unilever Global: Timotei, TRESemmé, Sunsilk, Simple, Dove, TIGI Bed Head, Signal (Oral Care), Unilever Beauty magazine, All Things Hair online platform.- Unilever UK: Simple, TRESemmé.Tasks: - Deliver stunning and effective needs based content and digital media campaigns.- Leading medium to large scale projects- Building strong relationships with on-site and off-site clients.- Weekly financial forecasting across accounts.Key achievements- Identified opportunities to improve Brand.com websites which have led to bigger briefs to re-align local sites with global content strategy.- Acquired a strong digital knowledge (social, back and front end, PIM, etc).- Led the Unilever global Beauty magazine’s makeover and won Best Craft award at Oliver global awards.- Successfully led the repositioning of TIGI Bed Head brand.- Chosen to lead the 1st TRESemmé retained team.- Volunteered to train an Account Manager on processes, reporting and tools.

London, United Kingdom

Within the shopper agency Vividbrand/Arc worldwideClients: - Nestlé Waters: Perrier (UK and Global), Vittel (Global), San Pellegrino (Switzerland), Nestlé Waters multi-brand (Switzerland), Granini and Hohes C (Switzerland)- Nestlé Purina (Europe): Adventuros, Beyond, Cat Chow, Dentalife, Dog Chow, Friskies, Gourmet, Pro Plan, Purina OneTasks:- Leading medium to large scale projects.- Working closely with planning and creative teams to deliver best in class recommendations to clients.- Financial forecasting across all accounts.- Managing and training x2 people: Account Executive and Intern.Key achievements: - Led and won a pitch that secured £130k in the forecast- Led the Nestlé Purina and Nestlé Waters accounts- Built strong relationships with all clients

London, Greater London, United Kingdom

Within the shopper agency Vividbrand/Arc worldwideClients: - Nestlé Waters: Perrier (UK and Global), Vittel (Global), San Pellegrino (Switzerland), Nestlé Waters multi-brand (Switzerland), Granini and Hohes C (Switzerland)- Nestlé Purina (Europe): Adventuros, Beyond, Cat Chow, Dentalife, Dog Chow, Friskies, Gourmet, Pro Plan, Purina OneTasks:- Leading small to medium scale projects.- Working closely with planning and creative teams to deliver best in class recommendations to clients.- Financial forecasting across all accounts.Key achievements: - Reached the 2017 targets on all my accounts- Improved the relationships with my clients which has led to new business

London

Start-upTasks:- Responsible for all communication and marketing actions- Producing and finding content for online presence- Social Media ads day-to-day monitoring (Facebook Ads, Twitter Ads) - Managing CRM and monthly newsletters - Working closely with partners to achieve monthly targets- Using different tools to control work efficiency: content calendar, posts scheduling, Facebook Live, reporting, etc.Key achievements: - I single handedly established the Social Media Strategy as well as Communication and Marketing recommendation. - The actions I implemented led to an increase in our client database of 184% in 6 months

Paris Area, France

Integrated agencyClients: INPI, Segula Technologies, ACA, N.A. Fund, Groupama, BPCE, Biocorp, EDF Luminus, SolvayTasks:- Day-to-day monitoring of client requests- Writing social media strategic recommendations- Working closely with the creative team, participating to the brainstorming sessions- Supporting and helping on strategic recommendations- Working on competitive intelligence, benchmark and strategic reflection - Using management tools: monitoring chart, debriefing, reports, time plans.Key achievements: - I brought a strong knowledge of the millenials market- I managed to add digital recommendations to every client request- I participated to the whole re-branding of a big French Institute

Paris Area, France

Within the Public relations departmentClients: Télé 7 jours, Ici Paris, France Dimanche, Parents, Art & Décoration, Elle à Table, Elle Décoration.Tasks:- Leading public relations for 7 well established french magazines (see above)- Organising medium to large scale events for the clients/advertisers (B2B) - Financial forecasting accross accounts - Creating promotion cards: copy-writing, creative briefs, etc- Designing email invitation and programs for different types of events.Key achievements:- Increase of commercial requests- Better relationship between the commercial team and their clients

Paris Area, France

Within the Public relations departmentClients: Paris Match, JDD, Version Femina, Public, Be, Psychologies, Première, Elle, Parents, Lui, Air France Magazine, Air France Madame, Télé 7 jours, Ici Paris, France Dimanche, Elle Décoration.Tasks:- Supporting public relations for well established french magazines (see above)- Organising small scale events (with oversight) for the clients/advertisers (B2B) - Searches for travel destinations, venues, gift ideas, etc- Designing email invitation and programs for different types of events.Key achievements: - Maternity cover job offer

Paris Area, France

Part-time job (20h) in parallel of doing Bachelor and MA in Paris.Tasks:- Host children birthday parties (up to 12 children) - Managing commercial displays and campaigns inside the restaurant (POS)- Manager of the checkout area (up to 5 people)- Training new employees and hostesses

Paris Area, France

Event production agencyClients: - Virgin Mobile- Heurtey Petrochem (international oil and gas engineering group)- Linedata Exchange 2013- Toupret (mastic/filler brand)- Covea (insurance group)- SVP (French company providing live operational information)Tasks: - Organise and produce different scales of corporate events: Annual summer parties (Virgin Mobile, SVP), a business trip in Jersey Island, anniversary parties (Heurtey Petrochem, Toupret), Linedata Exhange 2013 conference- Develop concept, logistic and run of show- Design collaterals: signage, seating plan, event program, menus- Liaison with suppliers

Paris Area, France

Gastronomy and Art de vivre PR agency Clients: - Unilever France: Maille, Ben&Jerry's, Knorr- Henri Abelé Champagne- Les Pêcheurs de Bretagne (Fisherman organisation)- Fromages de Suisse (Swiss brand)Tasks:- Organise a press conference for Les Pêcheurs de Bretagne to raise awareness- Organise and support journalist gifting campaigns- Write press release and emailing campaigns - Creation and update of the 2011 coverage books- Liaison and follow-up calls with journalists

Brest Area, France

Customer relationship department.Tasks: - Canvass prospects over the phone and sell consumer credits- Follow-up calls with existing clients

Paris Area, France

* Jamiroquai private concert organisation at Casino de Paris for new Kronenbourg can release* Internal convention organisation for Pole Live group* Various minor missions for La Société Générale, Mentos, Grant's, 1664, etc

Master Of Business Administration (Mba), Digital Marketing & Social Media, Graduated

Sup de Pub London

Master Of Arts (Ma), Events And Off Line Media Communication, Graduated

Sup de Pub Paris

Bachelor’S Degree, Corporate Communication, Graduated

Activities and Societies: Membre du BDE 2012-2013 de Sup de Pub Paris.Sup de Pub Paris

Bts, Communication, Graduated

Sup de Pub Paris

Youth Leadership Certificate In Holiday Camp (Bafa), Brevet D’Aptitude Aux Fonctions D’Animateur

High School, Sciences De L'Ingénieur, Graduated