- I support brand-building communications and audience engagement across multiple touchpoints, including social media and email. This has led to a 725% organic increase in follower count on LinkedIn (our primary touchpoint) and the organic growth of a LinkedIn Newsletter from 0 to 16k+ subscribers.- I have so far supported online promotional efforts for the last five editions of the Africa Fintech Summit held in Washington DC (twice), Cairo, Cape Town and Lusaka, which attracted 5k+ attendees and have generated $200k+ in revenue (ticket sales + sponsorships).

I directly manage multiple accounts and also provide content and media direction for clients' in-house teams.

Created and implemented media and marketing communications strategies for the agency's clients across various digital platforms.

1. Wrote and published highly educative articles on technical topics including blockchain, on-chain payments, blockchain-powered banking services, crypto, and more.2. Partnered with the engineering team to create new, clear, compelling and comprehensive website copy that explained the brand's blockchain infrastructure solutions for financial institutions.3. Designed and executed the communications strategy for the brand's first anniversary. Key deliverables included a video script, a one-year in business article featuring insights from key company stakeholders, and social media posts.4. Helped edit the work of the in-house content writer and vetted other external communication materials produced by other company stakeholders.5. Assisted with social media management.

1. Executed key items on the product launch checklist drafted by the marketing manager including writing a press release, liaising with media outlets for press coverage, drafting the launch emails to existing customers, and managing the brand's social media communications.2. Revamped the company's social media strategy and identified high-value content pillars to drive brand awareness and engagement.3. Created a blog strategy that featured key content pillars designed to drive business value and engage our target audience.4. Managed the brand's email marketing efforts.