Chicago Entrepreneur, fashion designer, and father, I Started Midwest Cargo Equipment in 2014, the goal was and still is to provide Quality cargo equipment to the American truck driver because we believe that cargo safety is public safety. Gente Fina was born after discovering my love for sewing while making custom Tarps for truck drivers! what sets Gente Fina apart from other design brands is the embodiment of the resilience of the Latino culture while also attempting to fill the void of Latino designers in the fashion industry. From a young age, I witnessed the unyielding work ethic of my parents who immigrated from Durango, Mexico to Chicago, IL, instilling in me the values of determination