Senior Executive Director 11/2017-09/2021.Managing the Watch Division of Richemont - A. Lange & Soehne, Baume, Baume et Mercier, IWC, Jaeger Lecoultre, Panerai, Piaget, Roger Dubuis, Vacheron Constantin

Managing three different entities, VCA inc, VCA distribution and les Ateliers Van Cleef & Arpels (production company) for the Americas and Caribbean area.Overlooking all distribution channels for North, Central and South America and the Caribbean.Supervising Les Ateliers, Van Cleef and Arpels, a manufacturing workshop in NYC.Management of 105 employees.

Management of 17 retail stores and 115 staff in three countries.JapanTermination of 27 year long contract with former distributor, including share buy back negotiation.Termination and take over of the wholesale watch distributor Osawa, redefinition and implementation of a new wholesale strategy.Subsidiary set-up.Re-definition and implementation of the brand strategy.Group pilot fiscal scheme and corresponding tools implementation.Warehouse and logistics restructuring.Korea.Termination of distribution (domestic) and agency (duty free) contracts.Subsidiary set up in April 2002.Rationalisation of the duty free network. Renegotiation of trade terms and modus operandi generating additional margin.DFS Ltd :Account handling.Hawaii store opening in March 2001.Rationalisation of trade terms to increase sales, margin and stock rotations.

In charge of the complete operations, development and P&L of the retail network (13 boutiques, 77 staff).Termination, take over and integration of external stores into own retail network (5 stores).Creation and organisation of the Northern Europe team/structure (Holland, Germany, Austria) and prospecting in Scandinavia and Central EuropeOpening, construction and renovation of 3 pilot sites for Cartier’s new concept stores.Definition of action plans per store and implementation including extensive event programs.

In charge of sales & marketing activities for Austria and Central Europe (12 countries) for the brands Cartier, Piaget, Baume & Mercier, Vacheron Constantin and Panerai. Management of 28 people including a retail operation (Cartier boutique in Vienna) and an after sales service centre.Full-blown reorganisation of the company and commercial practices for all brands and distribution channels.In charge of the merger in Austria with the German subsidiary.

Export Area Manager for India, Korea, Japan and Taiwan.Optimisation of the sales turnover, development and improvement of the distribution network for both domestic and duty-free markets (9 boutiques, 20 corners).Appointment of- and negotiation with- distributors, agents and boutique franchisees.In charge of the yearly budgets (sales and P&L) and marketing plan per market.Management and control of the communication and promotional budgets.Set up of the Korean subsidiary and opening of the first jewellery retail store in Bombay (India).