-Primary copywriter assigned to revamping UPS’ performance marketing efforts, resulting in over 2,000 new pieces of content and a significant increase in U.S. revenue and return on ad spend.-Core creative team member involved in the conception and execution of UPS’ Be Unstoppable small business campaign, responsible for creating display and social assets, as well as carrying the idea into landing pages, upper funnel manifestos, and cultural activation opportunities. -Concepted… Show more -Primary copywriter assigned to revamping UPS’ performance marketing efforts, resulting in over 2,000 new pieces of content and a significant increase in U.S. revenue and return on ad spend.-Core creative team member involved in the conception and execution of UPS’ Be Unstoppable small business campaign, responsible for creating display and social assets, as well as carrying the idea into landing pages, upper funnel manifestos, and cultural activation opportunities. -Concepted and executed Proudly Unstoppable - UPS' first global small business initiative focused on supporting and uplifting small business owners from underrepresented communities. -Copywriter on numerous client projects with experience in ideating, executing, revising, and producing work for social, digital, broadcast, and brand activations. Show less

-Worked alongside client and account teams to pinpoint opportunities and priorities that informed how we briefed creative teams. -Designed and implemented social media strategies for clients including Sabra Hummus and GEICO. -Produced in-depth social playbooks, brand voice and tone guidelines, and visual language frameworks to strengthen our client’s social presence. -Built and maintained robust social content calendars, for paid and organic content across all social… Show more -Worked alongside client and account teams to pinpoint opportunities and priorities that informed how we briefed creative teams. -Designed and implemented social media strategies for clients including Sabra Hummus and GEICO. -Produced in-depth social playbooks, brand voice and tone guidelines, and visual language frameworks to strengthen our client’s social presence. -Built and maintained robust social content calendars, for paid and organic content across all social channels. -Played a key role in the creation of client social content including concepting, copywriting, styling and producing a variety of digital assets. Show less

-Provided comprehensive monitoring and moderation on social channels for Sabra Hummus and Purina Horse. -Responded to fan’s feedback, questions and concerns accurately while maintaining each brand’s voice and tone. -Created and executed Sabra’s “surprise and delight” community management strategy for organic social coming out of their 2016 national product recall. -Conducted daily social listening within brand communities and beyond to glean insights that helped inform… Show more -Provided comprehensive monitoring and moderation on social channels for Sabra Hummus and Purina Horse. -Responded to fan’s feedback, questions and concerns accurately while maintaining each brand’s voice and tone. -Created and executed Sabra’s “surprise and delight” community management strategy for organic social coming out of their 2016 national product recall. -Conducted daily social listening within brand communities and beyond to glean insights that helped inform our ongoing social strategy. Show less

- Provided leadership and support around client initiatives including implementation and adoption of Continuity’s CMS platform, process conversion and change management efforts, and quarterly and annual planning as dedicated Strategist for 30+ assigned accounts.- Managed all aspects of new client on-boarding projects, from contract signing to successful deployment, responsible for the successful implementation of the company’s SaaS solutions for over 50 partner institutions.-… Show more - Provided leadership and support around client initiatives including implementation and adoption of Continuity’s CMS platform, process conversion and change management efforts, and quarterly and annual planning as dedicated Strategist for 30+ assigned accounts.- Managed all aspects of new client on-boarding projects, from contract signing to successful deployment, responsible for the successful implementation of the company’s SaaS solutions for over 50 partner institutions.- Designed, executed, and measured process improvement initiatives around on-boarding of new clients, resulting in a reduction of time spent in process and an increase in client satisfaction and product knowledge post-boarding. - Facilitate and lead comprehensive product training and strategic planning sessions with new clients, working closely with all involved stakeholders from C-Level Executive Sponsors down to Front Line Staff. Show less

- Lead numerous, concurrent implementation projects for the company's SaaS and mobile products, from contract signing to successful public launch, as the sole point-of-contact for over 100 clients including large municipalities such as Houston, Richmond, Minneapolis, and others.- Developed and executed rigorous project plans by consulting clients on product best practices, identifying key business and technical requirements, and understanding goals client seeks to accomplish, while… Show more - Lead numerous, concurrent implementation projects for the company's SaaS and mobile products, from contract signing to successful public launch, as the sole point-of-contact for over 100 clients including large municipalities such as Houston, Richmond, Minneapolis, and others.- Developed and executed rigorous project plans by consulting clients on product best practices, identifying key business and technical requirements, and understanding goals client seeks to accomplish, while ensuring project tasks were coordinated and completed within budget and on-time.- Provided comprehensive product training and day-to-day support for new clients, including detailed documentation about project’s status from conception to completion.- Initiated, developed, and trained new employees on company processes for various aspects of client service delivery including implementations, ongoing support, relationship management, and problem escalation. Show less

-Provided personalized, friendly, and timely responses to community and client requests for support via email, phone and social media as the primary point of contact for all external users. -Monitored community-created content to identify and diffuse unconstructive conversations and identify opportunities to promote deeper engagement with users of the SeeClickFix platform.-Drafted and published original content for company blog, company newsletters, social media channels, and… Show more -Provided personalized, friendly, and timely responses to community and client requests for support via email, phone and social media as the primary point of contact for all external users. -Monitored community-created content to identify and diffuse unconstructive conversations and identify opportunities to promote deeper engagement with users of the SeeClickFix platform.-Drafted and published original content for company blog, company newsletters, social media channels, and articles for industry publications. -Represented the company as spokesperson at various conferences, speaking to audiences as large as 600 people about the history, vision and future of SeeClickFix. -Involved in conversations about product features and defects, and provided actionable suggestions for enhancements and solutions to be implemented by the product team. Show less

- Lead all marketing projects for the initial launch of the newly formed health care managed services company including the development of the company website, print materials, and ongoing marketing strategy plans.- Responsible for a 40% increase in the number of existing and new clients seeking consulting services for achieving Meaningful Use by developing and implementing the company’s “Path to Payment” campaign.- Created and pitched comprehensive new business proposals to… Show more - Lead all marketing projects for the initial launch of the newly formed health care managed services company including the development of the company website, print materials, and ongoing marketing strategy plans.- Responsible for a 40% increase in the number of existing and new clients seeking consulting services for achieving Meaningful Use by developing and implementing the company’s “Path to Payment” campaign.- Created and pitched comprehensive new business proposals to potential clients interested in marketing and web services for their medical practices.- Worked with firm’s marketing clients to develop new content, or refresh existing content, for their medical practice websites and print collateral. Show less

-Secured local and national media placements through the development of press materials such as press releases, media alerts and pitch letters.-Drafted original content for client brand collateral and web-based initiatives such as blogs, e-newsletters and social media pages for consumer, lifestyle, corporate and healthcare accounts.-Coordinated client re-branding efforts with creative vendors such as web developers, graphic designers and photographers to ensure continuity of… Show more -Secured local and national media placements through the development of press materials such as press releases, media alerts and pitch letters.-Drafted original content for client brand collateral and web-based initiatives such as blogs, e-newsletters and social media pages for consumer, lifestyle, corporate and healthcare accounts.-Coordinated client re-branding efforts with creative vendors such as web developers, graphic designers and photographers to ensure continuity of updated brand message and standards.-Established and managed partnerships with local publications and businesses for client special events and promotions. Show less

-Researched and developed extensive electronic databases of target reporters from local, regional and national outlets.-Assisted in conception, coordination and execution of client promotions and events resulting in increased sales and event attendance upwards of 1,000 guests.-Enhanced client exposure through media and vendor relations at photography and manufacturing industry trade shows.