The Creative Director will lead a team to define the marketing brand voice and creative expression across channels and partnerships.Key Responsibilities:• Lead the creation of world-class breakthrough creative that supports and reinforces the vision for PGATSS.• Concept / creation of scalable creative campaigns across all channels.• Set the creative bar internally to develop aspirational work that inspires.• Establish the Brand Voice, and elevate the marketing & creative storytelling.• Work closely with marketing leaders to develop creative briefs that translate their objectives to creative execution.• Manage and lead creative reviews and presentations to drive overall business and creative execution.• Leverage external relationships in order to bring the most exceptional freelancers and vendors to projects as needed.• Drive new ideas that lead to innovative marketing programs/events.

As Studio Director, responsibilities included:• Inspire our team of designers and art directors to deliver exceptional creative results • Support design direction and output of multiple projects simultaneously• Develop deep relationships with clients in order to better understand their needs and establish brand design• Develop design concepts that meet business objectives and promote consumer engagement

Key Responsibilities:• Oversee the translation of all brand standards and design for Baseball / Softball / Volleyball• Oversee day-to-day deliverables through product launch execution• Ongoing participation in the compliance and improvement of design methodologies• “Hands on” direction and execution of all Comm-design and Structural deliverables• Provide leadership and direction for onsite and offsite project-based resources; including Agencies, Designers, Writers, Photographers, Video Editors and Print Facilities• Formulate design concepts and presentation approaches for the Executive Creative Director to approve • Have knowledge of business and management principles involved in strategic planning• Direct all outputs within respective sports that create a premium customer experience including collateral signage, POP, merchandising and any other brand components at the point of sale• Develop the approach to layout design and specify material details, such as style and size of type, photographs, graphics, animation, video, sound, etc to determine if it conforms to standards and specifications• Creative thinking that translates to business minded leadership• Collaborate with internal clients to determine objectives, budget and background in order to develop presentation approaches, styles and techniques• Direct workers engaged in art work, layout design and copyrighting for visual communications media• Attend photoshoots, review press proofs as needed to ensure products are executed to standards• Commissioning of artists, designers, copywriters, photographers, models, etc to execute project vision• Support and manage internal projects as well as external consultant relationships, working within budgets• Review consultant material• Production support

Design and layout of North Carolina’s leading business monthly publication. Responsibilities include all graphics, charts, commission of illustrations and photography as well as provide all graphic content for marketing materials and the web-site. As art director I was presented a bronze medal at the 2008 AABP Awards, silver in 2009 and gold in 2010 and 2001 for design.

Design and management of all marketing / advertising media for a luxury real estate auction company. Grand Estates auctions luxury estate homes nationwide. Projects include: National advertising campaigns and collateral; marketing brochures; newspaper ads; redesign of company logo and office branding; redesign / restructure of company web-site.