Founder of sustainable British brand The Well Worn Ltd, an independent slow fashion labelborn from a love of vintage clothing, romantic dresses, and UK manufacturing.Featured in Vogue UK, Grazia, FT Weekend, Evening Standard, Living Magazine,Her Hampshire, Hampshire Chronicle.Stocked Percy Langley, Islington & Spitalfields, London.

Design Director of a lifestyle brand accountable for Menswear, Womenswear, Kidswear, Accessories, Footwear and wholesale partners.• Partnered with the CEO and other board members to develop and implement a 3-5 yearstrategic plan.• Developed a Product Strategy with other board members to inform the Board Chair andinvestors. • Reviewed KPIs created for evaluating sales and performance regularly with the CEO andboard, measuring performance and effectiveness using those metrics• Oversaw and led teams of designers in trend forecasting, conceptualisation, design,development and production of seasonal lines of apparel, accessories and footwear acrossmenswear, womenswear and kidswear.• Provided leadership and management to the team including training, career planning andopportunities for all team members. • Set seasonal strategies and budgets for teams, established critical paths & ensured effectivetrading and trial-ing practices through trade, sign-off and strategy meetings.• Supervised product development time lines, identified problems, developed solutions, andsought innovative approaches to product development. • Undertook extensive research and supplier trips.• Elevated contributions to the industry through placement programmes & GFW sponsorship.• Delivered an ambitious sustainability plan ahead of target.

Managed £330m dept with 2300 options per year over 20 collection drops. Accountable forcreative direction and product design of ladieswear. Responsible for team of 18 designers, overseeing graphics/ print casual & formal ranges.

Design positions at Alexander Sheridan Ltd, Jo-Y-Jo Ltd, The Pinstripe Clothing Co, IntroClothing Ltd.